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Overview

A leading OTT platform provider. Allows customers to build and run their OTT business. Provides the following features :

  • Content management platform.
  • Real time Analytics.
  • Video management platform.
  • Content Monetization through various strategies.
  • Integration with major Payment Gateways.
Overview

Challenges

Business Requirement was to provide Real time analytics on Management dashboard - such as.

  • Content streaming statistics.
  • Active Users, User Retention, User Lifetime value.
  • Monetization - Revenue graphs, Subscribers.

These will help customers drive their Marketing campaigns, Subscription offers etc.

The Solution

The entire platform was deployed on AWS and used RedShift for providing BI / Real time Analytics. Redshift is Amazon’s relational, OLAP-style cloud data warehouse product.

  • Streams were enabled on DyDB tables.
  • The DyDB streams were processed by Lambdas.
  • The preprocessed data was sent to Kinesis.
  • Data was received and stored in S3.
  • Redshift Spectrum / COPY was used to read and load data in Redshift cluster
  • Once data was available in AWS Redshift , it was used for running BI and generating real time analytics.
Solution
Application Architecture
Architecture
Result

BI generated was utilized through other products like Periscope
KPMs were available to display on Customer dashboard.

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