The Right Way To Achieve Salesforce Automation for FMCG Brands
Salesforce
5 MIN READ
October 22, 2021
As time moves forward, startups, SMEs, MSMEs, proprietorships, and many more have started to form an upward curve in terms of competition. Unfortunately, the FMCG sector has faced the most competition-related issues in recent times. As people continue to experiment with preferences and try out new products, FMCG brands find it difficult to retain customers over a long period of time. In fact, new companies are coming up with better marketing strategies to launch their products and rule the market for a short duration until the next one arrives. However, Ksolves’ Salesforce Automations technologies can find the way for your FMCG brand to survive for the long run.
Ksolves’ Salesforce Development Services
Ksolves is a 10-year old publicly listed company with high-end technology solutions and product development. Our partnership with Salesforce began 2 years ago but the excellence and precision in handling Salesforce projects date back to 2012 when we first started. The certified and experienced developers and architects in our ranks make our job easy and carry the baton of ‘Emerging Ahead Always’.
FMCG Brands have not yet explored the capabilities of Salesforce a lot, which makes us a center player to deliver goals. Our Salesforce Automation Plans include end-to-end business processes starting from manufacturing to delivering the goods. So, do you want to automate your business processes? Let’s begin!
Market Coverage
As we discussed earlier, FMCG brands might receive popularity when they enter the market frame. However, this popularity is short-term fame that tends to fade after some years. Ksolves will help you target the right audience with its Salesforce Automation processes. FMCG brands focus more on geographical market coverage to grab an audience base.
On the other hand, Ksolves will allow you to target the potential audience at a micro-level. The moment you channelize your delivery and sales to the potential customer, your recurring orders will start increasing. Apart from that, you can also market the product based on the preference of the target audience in a particular location. For example, if a huge section of a society or state prefers green tea over black coffee, it’s time for you to market the green tea.
Now, Ksolves with its Salesforce Development Services will allow you to align the automation process to track your target audience and provide the most profitable product at a certain location.
Efficient Market
When you consider a multi-starer sector like FMCG, not all minds work at the same pace. Your distributor might have a different plan to attract sales which leads to confusion and less transparency. In fact, the adoption of digitalization is subjective to each person. All these factors harm the efficiency of the FMCG brands. Ksolves’ Salesforce Professional Services creates a transparent layer between all the players involved in the process. Even the higher authorities can track the movement of their goods and record sales at their end.
Salesforce CRM comes with an Einstein AI system that creates an information library with all the data under one roof. The customizable dashboard will let you analyze the insights and alter the strategy from time to time. And the best part of all these processes is it being in real-time and long-lasting. So, you can easily rely upon on-the-go changes and long-term changes at the same time.
Smart Decision Making
Sales-related conversation can filter itself when coming from different sources, that is the case with distributors being involved between you and the retailers. Discounts, order collections, and payment procedures, all come under such scenarios with filtered decision making. Now, how about analyzing the sales procedures and customer requirements at the retailer level from your point of view? Won’t that be perfect to design a successful sales funnel of your products?
Ksolves’ Salesforce Development Services offers a real-time dashboard to analyze the insights of your sales. Therefore, you can simply rely on the requirements of the customers and increase the production of certain products that are high on demand. The process will allow you to examine the expectations and intent of the customers, allowing you to make on-the-go changes and deliver the best.
All the practices attained through our Salesforce Automation process will help you improve the ROI of your brand. After all, it’s your brand, you should be the one controlling it!
Selling Opportunities
Let’s switch to the most important part of retaining customers, cross-selling and upselling. They are the perfect technique to hold your customers and lure them to purchase more. For example, if a person bought a shirt of your brand, there is the opportunity to sell a higher range product or couple the product with similar items or two. This way, you can increase the scale of your sales with a few customers and retain them for a long time.
Customers will start looking forward to you for better suggestions which might strike their mind at first. Apart from that, they might look for your suggestions for a better product in the niche they are looking for. Both upselling and cross-selling will implant the trust of your customers in you offering a life-long relationship. Ksolves’ Salesforce Professional Services will create an automation platform to track the interest of your customers and automatically suggest the best upgrade option.
Sales Reps often miss the opportunities of cross-selling and upselling leading to lower ROI. Our Salesforce Automation process will work along with the Sales Reps and guide them to convert the opportunities into results.
Conclusion
Ksolves being a 10-year old Salesforce Development Company has traveled a long route to understanding the requirements of each sector and different ways to fulfill them. Our experts carry a vision to transform ideas into reality, as you can imagine with the steps mentioned above. We will make sure all the processes run smoothly and offer results at a high scale. Feel free to contact us and start a true digital journey of your FMCG brand!
For further information, please write to us in the comments section below or give us a call to book your free demo today!
Email: sales@ksolves.com
Call: +91 8130704295
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