The Transformation of E-commerce: Trends to Follow in 2024

E-commerce is attracting the spotlight for all good reasons. In 2023 e-commerce market reached a staggering $5.5 trillion globally and is expected to double by 2025. The best way to put your game up to leverage the best market opportunity is to be upgraded with the top B2B E-commerce Trends.

Adopting technical solutions can help streamline operations and enhance overall business performance. Talking about users, the growth is expected to be over 5.2 billion global users which is almost 66.2% of the global population.

So, if you are looking forward to standing still and growing in the e-commerce market, here are some trends you need to keep up with.

Here are a few trends that you need to keep up to rule 2024

Automation at the Driver’s Seat

Business-to-business e-commerce can free up 30% of employee time by automating just 5% of repetitive tasks. It also helps in keeping up with order processing, inventory management and customer services. 

Hence in 2024, it is expected that the more automation involved in e-commerce the better the performance.

The unstoppable B2B Marketplace

B2B marketplaces are growing with every passing day. It is offering businesses a wider reach and access to new customer segments. The marketplace is the best platform for launching an owned platform or selling your products via a third party in the year 2024.

The B2B marketplace is driving digitization and of course buyer satisfaction for vivid businesses.

Optimizing the Omni Channel Experience

Remote interaction is the new normal for people nowadays. 97% of B2B buyers were happy and satisfied to purchase without any human conversation. Also, 64 % of Gen Z use digital channels as the primary method.

You can easily unify your online store, physical locations and mobile app into a frictionless shopping experience. Businesses can easily craft seamless journeys across channels with such enterprise E-commerce Solutions.

Social Commerce Grows Big

Social media platforms are also transforming them to not just be an entertainment platform. Apart from promotion, now Instagram, TikTok, Facebook etc are increasingly becoming e-commerce powerhouse.

It is also predicted that by 2025 social commerce sales will touch $890 billion. Hence to pace up your e-commerce game, do keep social commerce into consideration.

Mobile Friendly Apps will be in Focus

Mobile devices are now an integral part of every age group. 55% of internet traffic is derived from smartphones and tablets. The m-commerce explosion demands flawless mobile experiences and then  you can build robust supplier relationship management.

Along with that, influencer marketing and shoppable posts are leading trends. This is one of the e-commerce trends that has the maximum potential to grow in the year 2024 and the near future.

Salesforce in E-commerce

Another trend to watch out for in the year 2024 is the adaptation of technology like Salesforce. It is revolutionizing e-commerce by streamlining customer interactions, enhancing personalization and optimizing sales processes.

Also, it is a cloud-based platform that enables businesses to seamlessly integrate sales. Salesforce as a trend empowers retailers and Business-to-Business E-commerce to deliver exceptional customer experiences driving success in the competitive online market.

Blockchain in E-commerce

Transparency is a crucial element in B2B & B2C businesses. What better than blockchain to maintain transparency and traceability? It is the best way to create a secure immutable ledger.

Blockchain takes care of secure payment and helps to grow trust amongst your clients.

Personalization not to be Forgotten

Personalization is one of the most essential enterprise E-commerce Solutions as it helps you connect your buyers the most. Everybody today needs and looks for the specified solutions to their problems.

You need to match up the expectations of your clients and develop a customer relationship. Loyalty programs and dedicated offers act as catalysts in this process. To keep up with this trend you can use data analysis to make much more informed decisions.

Conclusion

By embracing trends like automation, personalization and rest other, your business can transform into a haven for buyers. Imagine your B2B e-commerce platform as a vibrant marketplace powered by salesforce commerce integration where recurring orders seamlessly flow.

It is predicted that the trajectory of e-commerce in 2024 will be marked by transformative trends. As businesses adapt to evolving consumer preferences, the fusion of innovation and convenience is set to propel e-commerce.

Hope this was helpful!