Today, mobile messaging has become the go-to means of communication across the world. With the rise of this new way of communicating via SMS, communication has become faster and more convenient than ever before. With a staggering 98% open rate and 45% response rate on average, it’s no wonder that businesses are also looking to capitalize on this trend. It provides one of the most convenient and efficient ways to stay connected with your clients or customers and get faster responses from their prospects and customers.
If you are also seeking an efficient way to stay connected with your customers via SMS messaging, then integrating a text messaging app with your CRM can prove a beneficial solution for you. Text messaging in Salesforce has become a game changer for businesses of all sizes due to its ability to drive revenues and boost customer engagement.
SMS Integration with Salesforce CRM
Sales outreach is one of the most challenging tasks for many businesses due to the problem of low response rates from traditional channels like calling and emailing. According to the research, it shows that 80% of sales need at least five follow-ups, but 44% of salespeople give up after the first attempt. However, the introduction of text messaging can help increase customer engagement and response rates.
In today’s scenario, customers are more active on mobile and open to receiving text messages from businesses. It has been identified that 64% of customers positively interact with companies via messaging. By incorporating text messaging into Salesforce, companies can improve their chances of connecting with their potential customers and closing more deals.
Here in this blog, we will learn about some of the key benefits of SMS integration with Salesforce.
- Personalized Customer Experience
With Salesforce SMS integration, businesses can efficiently connect with their customers on a personal level. Personalization is the key to boosting customer engagement and loyalty. When you know exactly what your customer needs, it becomes easier to target them more effectively. Sending generic messages makes your customers feel annoyed, unappreciated and unimportant. On the other hand, personalized messages make them feel valued and special and more likely to buy products or services from your brand.
With Salesforce SMS integration, businesses can use customer attributes and preferences to craft highly personalized messages that resonate with their target audience. By leveraging the power of text messaging, sales and marketing teams can create targeted lists and send personalized messages to potential and existing customers that ultimately boost engagement and drive sales. In comparison to other traditional communication channels such as emails or phone calls, SMS, or text messaging, provides a more convenient and accessible way that allows businesses to keep in touch with their customers or clients regardless of their location.
- Provide multichannel communication
In today’s digital world, customers expect companies to stay connected with them through different modes of communication. While phones and emails are not that effective, they are still used as communication methods. Businesses need to be available on multiple communication channels according to their customer’s preferences. Multichannel is highly important to ensure an improved experience for customers. By integrating text messaging into Salesforce, businesses can easily add needed communication channels to reach their customers via their preferred channel.
Whether it’s email, phone, website chat, social media, or text messages, businesses must be present on every channel to provide a seamless and hassle-free experience for their customers. Using multichannel communication is critical to meet customer expectations and building long-lasting relationships.
SMS-Salesforce integration also plays a key role in boosting the business brand’s efficiency by providing a more effective and direct way of communicating with customers. With text messaging, the sales or marketing team can instantly communicate with customers without the frustration of waiting that comes with emails or phone calls. Text messages approach the client straight to the point and can save time for both parties involved. Also, it enables the setting of automated text to provide immediate responses to the customer’s inquiries and answer basic questions. This will keep the customers occupied until a sales representative assists them. An automated text messaging feature can help streamline your brand’s operations and boost customer satisfaction.
In short, integrating SMS with Salesforce is beneficial for providing better customer service and boosting brand efficiency. Furthermore, with automated responses, businesses can save time and streamline their operations, which results in improved business outcomes.
- Make your Business Messages more Visible
The extensive usage of smartphones and the increase in screen time have made SMS messaging an efficient and effective way of communicating. By integrating SMS messaging with Salesforce, businesses can reach their customers instantly, especially those who are more likely to see and respond to text messages promptly. Mostly, when people receive text messages, they are unable to resist checking them, which ultimately makes SMS messaging a powerful tool to connect with your potential customers and deliver important information. This will ultimately boost the business’s communication strategy and improve customer engagement to bring the best outcomes.
Incorporating SMS integration into your business can truly transform the way you communicate with your customers. It plays well in enhancing customer engagement and satisfaction, increasing brand loyalty, and ultimately driving sales growth.
Do you want to learn how you can utilize the Salesforce SMS integration tool or looking for Salesforce Messaging App to grow your business? If yes, then Ksolves experts are here to help you. We have recently introduced our Salesforce native messaging app- SMS24x7 which can help you to reach your business to the next level. Ksolves also offer comprehensive Salesforce solutions to accomplish the unique needs of your business and allow you to harness the full potential of SMS integration with ease.
Just, transform your customer communication strategy and bring your business to the next level with Ksolves Salesforce services.