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Oct 09, 2020

Salesforce Development in 2020- How Is It Helping The Businesses?

Salesforce is a household name in the business circuit for its excellent customer relationship management (CRM) services that can blend itself with many business processes. Salesforce has a strong & credible history of expertise in marketing automation, customer service, analytics, and application development, among other things. But, the best part is that Salesforce is not limiting itself to only those services & products.

In late 2019, Salesforce had come up with the Salesforce Content Management System (CMS). It was built on customer feedback and complaints on content management. This never-ending enthusiasm to help businesses had ensured that the ground is firm for Salesforce in 2020(and beyond)!

Many upcoming trends will influence the Salesforce development services on a large scale. In this blog, we will throw some light on those trends.

Advancement In AI

CRM management of Salesforce aims to introduce Artificial Intelligence or AI to benefit the Sales Department of all businesses. Einstein AI or Einstein’s voice has been developed already. However, it will prove its prowess through two essential products- voice bots and voice assistants this year. The great UI will aid the businesses to communicate with the products and salesforce services. The AI can contact the potential leads from time to time, which increases the chances of more closed deals.

Customer 360

Businesses associated with the Salesforce Development services are looking for a better CRM instance management platform. It should be able to customize and personalize the marketing efforts to meet the client-customer matrix surging requirements. Businesses can keep a close watch on customers’ behavior with the latest innovations in the Customer 360 platform.

Mobile Optimized Application Development

Today, people are more likely to use smartphones than desktops/laptops, making it an enormous marketing opportunity for businesses. By enhancing the concept of utilizing the SDK to develop interfaces of web pages & apps that are mobile-friendly, Salesforce mobile app development services aim to improve the engagement of customers while they avail services or products. The mission seems to be creating an application that can manage CRM instances while coming up with better development of mobile apps/web pages with fewer coding requirements.

Salesforce Lightning & Lightning Web Components

Salesforce Lightning is another significant trend that will develop responsive applications for almost any platform. Some components are specifically utilized by Salesforce Lightning to speed up the app efficiency and development activities. This technology lets developers develop lightning pages and business apps with convenient features without much code implementation. One can now develop lightning components by utilizing two programming models- The original model- Aura components and the Lightning web components.

Marketing Automation

Marketing automation is the need of the hour for many businesses. Pardot, powered by Salesforce, is one of the best marketing automation tools. It can fuel sales and pipeline through lead generation, social marketing, email marketing, and much more. Optimization of the Marketing Cloud is also on the cards promoting the marketing campaigns automating several routine tasks(such as offering targeted discounts to customers). Many businesses will be looking to avail of this automation feature in 2020.


The introduction of new features in Salesforce, coupled with the alteration in the marketing strategies, is all set to enhance the businesses that invest in Salesforce development services. If you are looking to streamline & automate the sales processes of your organization, KSolves can provide end-to-end solutions being a leading Salesforce development company. Apart from VisualForce, Lightning, SOQL/SOSL, etc., the experts at KSolves can suggest the best techniques and innovations in Salesforce that will blend with your business quickly and boost profit margins.

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