Developing a new PrestaShop store is exciting. However, there are aspects that you must examine to have a profitable shop. Many shop owners assume that with a good product & pricing they can succeed. But, an online store demands more than that to be successful. In this blog, we will discuss the ways to increase the Prestashop Store sales & improve ROI (Return On Investment). It is necessary to generate higher sales & conversions for your online store to prevail in the business vertical you dwell in.
How to increase online sales? Here are some pro tips!
1. An Appealing Prestashop Website
People won’t be staying on a page that has trouble with loading or is not visually alluring. Having a well-built Prestashop website that is visually appealing is the key to attract & retain customers. Not only an impressed customer will indulge in purchases but also is more likely to revisit your site. Apart from that, you should ensure that website navigation is easy & smooth.
One important aspect is to be consistent with the designs & color schemes that sustain uniformity for the page. Display categories should be easy to navigate & simplistic that lets the customers find exactly what they are searching for. The utilization of warm colors coupled with high-resolution images and high definition videos can augment the overall quality.
2. Keep In Touch With The Clients In Your Prestashop Store
The leading e-commerce websites maintain great communication with their clients to create a repeat customer base. This can be done by asking the website visitors to subscribe to emails regarding promotions, newsletters, and much more. By reminding the customers about your store, it can help you with additional sales with much less effort. The customers will also feel a part of your store community. Also, good communication helps in resolving issues as fast as possible and improves the store’s reputation. By earning the trust of the customers, you can expect long-term engagement with them.
3. Make Check out Quick and Easy
An overly complex checkout process can prove to be a big turn-off for the customers. If the customers can’t finish the checkout, they will fail to buy the products of your store. Ensure to keep the shipping info and checkout on the same page to make it easy for the customers. You can use the carrier locator module or an order tracking module to help the customers. The checkout must be secure as well & they should not feel uneasy to enter their credit card data.
Abandoned cart recovery is another aspect that one can address. It can help you improve conversions by listing the customers who did not finish the buying process. The list can be effectively utilized to strategize email actions for targeting these customers with distinct offers & convince them to complete the purchase.
4. Leverage The Power Of Social Media
Social media has the power to expand & promote your Prestashop store, thanks to its global customer base. Social media sites such as Facebook, Instagram, etc can help in circulating your store message to a vast global audience that increases the chances of sales. Integrate them(log-in features) into the PrestaShop site with the aid of social extension to eliminate delays in registration process customer login.
Before making the final purchase, many users tend to look for reviews of a product. Reviews are valuable & can be that last push to convert the visitors to buyers. On the other hand, buyers also love to share their own excerpts about a product. In addition to that, reviews generate unique content & help you rank naturally in the search results.
6. SEO-friendly Blogs
Writing original articles about the Prestashop store products and the related subjects can optimize search results in favor of your page in the Google results.
try to include a headline that users are likely to search in Google and optimize the article with keywords. You can also utilize meta descriptions to provide a summary of the post content.
If you truly follow all of the above-mentioned tips, your Prestashop store sales should grow significantly. Achieving better customer engagement and product sales is the priority of any eCommerce store. If you require more details regarding Prestashop development, you can contact the experts from Ksolves.
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