One question that astounds business owners is “How to stay connected to Customers”. Well, the only answer to this question is CRM. Customer Relationship Management is the link that brings businesses and customers together. A perfect strategy to establish and manage communication between business and consumers.
Whenever we discuss CRM, the top-notch CRM that comes to our mind is Salesforce. Today all the enterprises irrespective of their sizes are no stranger to Salesforce. This CRM giant has made a name for itself and has made people wonder what it exactly does. In this Article we are going to discuss what Salesforce is and what it does.
What is Salesforce?
Salesforce is a cloud-based CRM platform that is designed to manage a company’s relationship with customers to create future opportunities. The customer data is stored on a remote server and can be accessed from anywhere. Salesforce has set industry standards and offers a multitude of services and has grown its platform to support complex business scenarios.
Apart from being the first SaaS based CRM, Salesforce is an intelligent ecosystem comprises AI and IoT. Cloud Computing came into the game as the solution to the traditional on-premise infrastructure and server systems.
What does Salesforce do?
Many organizations fail to manage customer data as often it lacks the complete information of the customer really and what they really are. That’s why Salesforce has decided to make things for every business. The Salesforce CRM platform gives companies a 360-degree view of their customers and hence is named as Salesforce customer 360. It offers a deeper understanding and better experience of customer interactions.
It helps with a very crucial part of building team management by aligning sales, services and marketing. In short you can say that it helps companies win more customers by understanding their requirements. Not only this, Salesforce has completely transformed the shopping experience along with free and paid apps in the Salesforce AppExchange and allows customers to build their own custom apps.
Another good thing about Salesforce is that it is a cloud-based platform. This simply means that all your marketing, sales, service and IT team can stay connected irrespective of their physical location. It helps companies respond faster to their customers’ support issues.
How does Salesforce Work?
Salesforce covers different fields of marketing, sales, commerce, service and IT around a single shared view. Employees can share information, collaborate and align with colleagues with ease. Salesforce offers different cloud platforms that serve different specialized purposes-
The sales cloud includes resources for marketing, Sales and customer support. It allows businesses to provide personalized buying experience. Sales cloud can save a lot of time for the sales team so that they can connect with customers in a better way.
Further, sales can be connected with marketing, services and many more apps for increased opportunities and a seamless customer experience.
Salesforce service cloud offers impeccable services to the customers like creating Sales reps funnel, products assistance, live conversation, and many more.
Salesforce service cloud lets you avail the following services-
- Lightning service Console
- Lightning Service Setup
- Snap-ins for Lightning Communities
- Lighting Field Service Preventative Maintenance
- Lightning Field Service Parts Requests and Transfers
With Marketing cloud, businesses can engage with the customers. It helps marketers deliver the right message at the right time. Marketing cloud is featured with Social Studio accredited with Einstein’s vision, AI suite of Salesforce. It provides intelligent social media insights.
Marketing Cloud creates unique content for each user based on their interest, behaviour and other information. This data is generally collected from customer’s social media handles.
Collaborating with customers, partners and employees, community cloud connects them by building a community keeping in mind their business.
The communities can use content from existing CRM systems, and empowers the agents to see the last seen by contacts.
A cloud-based analytics program for rapid exploration of data. The dynamic data visualization features help companies, spot trends, take action on opportunities and collect performance of the team.
Resolving Business problems
We have stated since the beginning that Salesforce helps businesses connect with customers. But, that is just one of the many things the CRM does. Salesforce offers profitable business solutions to many complex problems.
If you have development and integration related needs, hire a Salesforce development company like Ksolves. We have been leading the way with certified salesforce experts specializing in fulfilling your organizational needs.
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