Implementation of Salesforce Health Cloud for Improved Patient Experience
5 MIN READ
July 13, 2022
From the past few years, Salesforce Health Cloud and its associated services have grabbed huge popularity in the market. Healthcare providers must embrace digital transformation to break down barriers and meet the demands of an evolving industry. Today, healthcare organizations are still facing challenges to ensure data integrity which is a critical aspect of continuous quality improvement. In this scenario, implementing the Salesforce Health Cloud brings one the efficient solutions for this problem.
The Salesforce Health Cloud is playing a vital role in revamping the relationship between patients and the healthcare service providers. It helps in building a strong collaborative experience between patients and caregivers by providing a 360-degree view of customers. Generally, healthcare CRMs collect, store and manage the data for analysis but they are unable to streamline and represent the data efficiently where the Salesforce Health Cloud proves highly beneficial. With a 360-degree view, Salesforce Health Cloud gives better control over the patient healthcare journey as well as ensure to provide services in a more personalized approach.
There are a number of benefits associated with Salesforce Health Cloud which have been divided into different categories from healthcare providers to pharma companies and medical devices companies. Here in this blog, we are talking about Salesforce Health Cloud, its features, and how it benefits in improving your patients’ experience and engagement.
What is Salesforce Health Cloud?
Salesforce Health Cloud is defined as a patient relationship platform that utilizes the cloud technology with social & mobile technologies to provide a better & personalized experience to the patients or users. It can be considered as a medical CRM for the healthcare organization through which they can get an overview of their patient’s medical history, patient condition, and patient engagement experience. By utilizing EHR and other systems, your staff can easily access the patient data including their health conditions, preferences, appointment history, and more. The Salesforce Health Cloud proves highly beneficial for healthcare organizations in order to manage their patient’s smartly with better connectivity.
What are the key features of Health Cloud?
Here we have come up with some key features of the health cloud that help you to understand it in better way:-
This is one of the key features of the Health Cloud which allows you to manage all the clinical data. It includes EHR integration, individual patient model, HL& Compliant Interface and more.
Provide a complete patient overview
It allows healthcare organizations to check the complete patient profile, their health timeline, scheduling history as well as other clinical and non-clinical information of the patient. In this way, you can ensure better treatment for your patients.
Salesforce Health Cloud comes with various features and functionalities which help in boosting your team’s productivity level. It makes work easy for your staff by:-
Giving priority to the patient’s requirements
Easy configuration of patient setup
Quick conversion with patient
Smooth care plan management
Smoothen the customization of care team plans
An easy way for patient segmentation filters
Why Should the Healthcare Industry Focus on Improving the Patient Experience?
When it comes to improving the healthcare industry it is important to focus on providing a rich patient experience. Patients are the main customers who demand for your products and services. Nowadays, patients require more personalization by getting constant engagement with the caregivers- wherein they know they are being listened to by the caregiver and help in developing a long-lasting relationship. That’s a reason why more and more patients are shifting to digital solutions to get healthcare services. In this situation, it becomes important for providers to prioritize the patients’ needs to escalate their business.
You need to understand that customer service not only works as a department but a key approach that needs to be followed by the entire organization. Salesforce Health Cloud CRM is capable of handling all the healthcare industry challenges and helps in delivering improved patient experiences.
How Does Salesforce Health Cloud Benefit in Improving Patient Experience?
Patients are generally very concerned about the quality of healthcare services they receive. In case any type of concern faced by a healthcare system like documentation, customized health plans or assigning responsibilities within a large network, it will require an accurate solution. Here the Salesforce Healthcare Cloud comes into the limelight and provides a platform to integrate various tools offered by the Salesforce Health CRM. The key features of healthcare CRM include enterprise resource planning, electronic health records (EHR), and more. Let’s have a look on key points of how Salesforce Health Cloud benefits in boosting patients’ experience.
Enhance Communication with Patients
The Health Cloud services allow the patients to get connected through different communication channels like phone, email, text and chat and be the part of their “relationship record”. All stored preferences can be utilized for determining how clinicians, physicians, marketers and healthcare professionals communicate with their patients. It includes EHR (electronic health record), medication, appointment history, and other information at one place. As a result, caregivers can check the entire journey of the patient and provide the right treatment.
Easy Accessibility of Patient’s Medical Data
With the Health Cloud system, patients have the freedom to easily access their medical data anytime from anywhere through the web or any app on their smartphone or tablet. The robust Health Cloud CRM not only helps in organizing the patient data but also provides easy accessibility of information for both patient and provider.
Better Health Outcomes
Now patients can get quick medical services without wasting too much time. Patients can get the right education about their condition, symptoms, diagnosis and treatments. According to that, they can contact the healthcare professional and get the right treatment for it. Salesforce Health Cloud provides detailed information about patient history and their patient profiles that include data from EHR. It helps the medical professional to assess the patient’s condition, review medications and manage their appointment with ease.
Personalization And Remote Care
By accessing the centralized data, caregivers can get the right information to make the right decision and reach patients with personalized communication via Health Cloud. It allows them to manage their patient segments and enables them to provide personalized care by scheduling their regular check-in through message. For example, if a doctor sees, a patient missing an important appointment then they can send a personalized message or email to remind them.
Integration With Mobile Devices
Salesforce Health Cloud not only provides all information at one place but also integrates the data across different devices and platforms. The availability of healthcare firms on mobile apps allows them to collect patient data in an easy way which further benefits them in providing a more personalized experience. Apart from this, it also enables you to stay connected with your patients in an easy way.
In the nutshell, for healthcare organizations, Salesforce Health Cloud provides an easy solution to boost customer satisfaction and encourage patients to get engaged in self-care on any health device.
If you are also interested in getting started with Salesforce Health Cloud or want to know how to use your current org in Salesforce then contact our professional Salesforce Health Cloud consultant. Our professionals are well-experienced and capable of guiding you about the Salesforce Health Cloud implementation roadmap to ensure your seamless digital transformation. Contact us today and take your patient relationships to new heights with our Salesforce service.