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Oct 15, 2020

Why is Salesforce Costlier than Odoo?

The race for business success is challenging. Following your competitors in what is working for them might seem like a good idea, but the following will lead you to nowhere in the long run. Success comes only when you find that perfect recipe unique to your organization and gets you a notch above everyone else. This is true when it comes to CRM software. When it comes to CRM, you should choose the right software that fits your sales teams’ requirements. 

The significant advantage of Odoo before Salesforce is that Odoo can be used majorly in more than 35 modules like Sales, Marketing, Human Resources, Accountancy, Manufacturing, and many more.

Whereas Salesforce is majorly used for the Sales and CRM module, and accommodating it in other domains like Human Resources and Accounting is challenging.

Before comparing both products’ pricing, we need to know the significant differences between Salesforce and Odoo, then only we can understand the pricing difference. 

Let’s go ahead and discuss the significant differences between Odoo and Salesforce.

Contact Management 

The ability to view and manage contacts is one of the main features any CRM should have. Both have a unique approach to contact management. Salesforce is a cloud-based CRM software, and this is the reason this proves to be advantageous for contact management. Salesforce can obtain the missing details of the contact from other sources in the cloud.

Whereas, access to a complete history of business interactions for every customer is one of the many benefits of Odoo. If you can observe the customer’s purchasing patterns, you understand what they want. Odoo can be easily synchronised with Google Calendar making it easier to keep track of the meetings.

In the Contact Management feature, Salesforce turns out to be the clear winner. It synchronises the data from the cloud server, which includes extra costing compared to other servers.

Reports and Dashboards

Reports and Dashboards help the user to keep an eye on the different aspects of the business. Users can audit sales and gauge work performance through reports. In Salesforce, users can create a report and build a dashboard based on the report in Salesforce. Dashboards built in Salesforce may be tailored according to your business requirements.

In Reporting and Dashboard, Odoo turns out to be the clear winner as it offers various kinds of reports, including balance sheets, tax reports, and bank reconciliation statements. There are robust Odoo Dashboards that provide seamless integration of multiple modules to the users. Also, there are many apps for Odoo that can integrate all the reports and dashboards in one place.

Marketing Automation

Salesforce and Odoo have excellent marketing automation features to send automated messages to the customers in a specific period. This is one of the most used companies’ strategies to attract customers, which is proven to generate sales.

Apart from scheduling emails, Salesforce let users send email through web personalisation.

On the other hand, Odoo lets you design the entire workflow for the organization. You can set the next steps’ algorithm depending upon the customer’s reaction to the sent email.

In the marketing automation feature, Odoo wins the heart but only for the small and medium-sized enterprises. When it comes to big companies, Salesforce is always the first choice as a user can decide the priorities.


It is a known fact that among CRM users, Salesforce’s fantastic features come with a price. Apart from annual billings, the users have to pay for the integrations to make it functional.

What makes Odoo more appealing is that it is free in the community version. Startups can try and buy as per their convenience, and they can customize according to their requirements. Odoo Community edition is free, while other versions come with a fee.

Customer Base

The following graph was created with the Explore tool on Google Trends. The color curves show the number of Google searches for the associated keywords. 

This metric shows the relative consumer interest in each software platform.


First of all, the user has to be sure about the objectives. Salesforce is expensive because it is in current marketing trends, and Odoo is a growing ERP. That’s why it is offering cheap pricing. If you do not have a budget constraint, then you should surely go ahead with the Salesforce. But, if you require customisable ERP with paid add on apps and themes, you can go ahead with Odoo.

Lastly, don’t forget to look at the big picture. If a company’s long-term goal is to grow its sales volume, the best approach to choosing a CRM solution is to start with a solution that can follow that growth over time. To accomplish this, a flexible solution with robust features that can offer tools that work in tandem with the CRM to manage the business would be the ideal choice for a scalable and cost-effective solution.

Finally, we have concluded that because of the feature-rich and expansive customer base with support to big organisations, Salesforce is expensive compared to Odoo. 

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