App Store Optimization or ASO is important for any application to rank higher for improved visibility to the visitors. This eventually translates to more traffic to the app’s page and higher downloads. As per the reports of Forrester, more than 60% of applications are discovered through search. This makes search the most frequently used method to discover & download new apps. Google’s Android is the most popular OS for smartphones globally; necessitating play store app optimization.
If you have an Android app, you are competing with three million+(and increasing) other apps currently present in the Google Play Store. Without a high degree of discoverability, your app will fail to stand out from the congested market. Here, you will learn the top 8 tips that help in app store optimization for google play.
Tips that help in-app store optimization for google play
1. Selecting Keywords That Has “volume-to-click-through” Ratio
For beginners in App Store Optimization(or ASO), it is a common mistake to detect and use keywords that have the most search volume in the app page description. One must bring the CTR(Click-Through-Rate) in the play. A low-CTR phrase won’t convert into a requisite number of clicks, making the Play Store conclude that the app is irrelevant to users. A user’s search intent needs to be taken into consideration to opt for that perfect keyword. For example, Google Maps is a household name all over the world. But, Google has listed it as “Maps-Navigate & Explore” in the play store. The reason behind this is that it will be more visible to the users searching for a navigation solution.
2. Go For Long-Tail Keywords
As CTR and user search intent plays an oversized role in app store optimization, long-tail keywords are the way forward. They are more specific and have a higher CTR. A study conducted by Ahref on 1.9 billion keywords showed that approximately 30% of keywords with 10,000+ monthly searches were composed of three or more words!
You can utilize an ASO keyword planning tool that detects the most relevant keywords and retrieves useful information such as usage by other apps/ websites, the rank, user research, etc. Some of the effective tools are:
3. Better The App Icon, Higher The Downloads
A better icon can increase your downloads significantly! By keeping your icon design eye-catching and straightforward, you can make people remember it. You also need to ensure that the icon looks great even when it has been scaled down to the smallest size(as required by the Google Play Store). It must be visually appealing against both the lighter or darker backgrounds. Implement the science behind coloring, and it should complement the brand!
A majority of the users will not swipe past the first two screenshot images. Using the best two app screenshots, in the beginning can optimize the app and improve the conversion rate. Each screenshot must convey a single message about the app. Adding a short & crispy caption on a clean background within your screenshots can positively impact the users.
5. Promo Videos
Creating Youtube videos to showcase your application is good for ASO. By pasting the YouTube URL in the field of “Promo Video”(on Google Play Store) listing, you can add it. However, ensure that you are putting the URL of a single Youtube Video and not a channel/playlist. Also, refrain from utilizing an age-restricted video as the promo video.
You can upload separate videos for different languages & Google will automatically show the correct one to the users based on their location/device settings. The best part is, a view of the video from PlayStore is counted as a YouTube view as well. This improves the ranking of the video on Youtube, which translates into higher rankings in Google search results!
6. Google Search App Packs
The search queries often take place in Google Search and not Google Play. A whopping 63% of smart-phone users searched from Google Search in 2019. Google has created App Packs to address this. It is a snippet that gets featured at the top of search results. As a user clicks on any of the icons, he/she will be taken directly to the app’s Play Store listing.
7. Google’s Automatic Translations Isn’t Necessary
Google Play offers a translation feature to translate the listed descriptions. The idea behind it is to make it easy for the apps to be friendly in various markets. However, Google also openly recommends to utilize it as a temporary solution. Optimizing for different markets needs localizing the app, which requires additional keyword research for other markets.
8. Take Note Of Play Store Algorithm Updates
This is one point that is missed out by many. For the best app store optimization, utilize an App Store Algorithm Tracking Tool to ensure that you do not miss any new Play Store updates. This kind of tool alerts you during any abrupt/unusual keyword ranking changes for the app listing.
ASO doesn’t happen overnight and is a time-consuming process that needs to be monitored. The app store optimizations have to be continuously tweaked over a time span. If you can consistently invest time and effort, you will witness traffic improvement. It is not easy to improve the app’s visibility, and the optimization tips mentioned above will help you.
The ASO experts of Ksolves have optimum knowledge for android and iOS. Contact us today!
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