It all starts with an idea! Irrespective of the industry vertical, you must start with the right idea before anything else. And, once you have that, you must validate your idea before investing into something bigger(mobile app development). The modern lifestyle has made everyone dependent on mobile apps and the number of apps are growing by leaps and bounds. So, are you sure that your idea stands out from the rest? This is why mobile app validation is so important. The success and failure of the app depends on it.
To begin the validation of your app idea, here are some significant pointers to guide you. These play a big role in formulating a business plan.
Let’s have a look at them without wasting time.
The Potential Consumers
Having a good understanding of the potential consumers can be very beneficial to develop your app. Investing your time and money into something that will be rejected by people is something you will obviously like to avoid. Additionally, the first set of consumers who use your app can provide you a glimpse of the areas where you need to improve. Thus, it becomes crucial to target the right set of people based on the USP of your app. Nobody downloads an app without any need to do so. The more insights you have about your potential customers the better you can target them which will eventually aid in sustaining the app in the long run.
It is important to remember here that a market is dynamic in nature. Your study on the potential users is going to be based on the present. But, you should always envision the future prospects as well. A neatly designed app can have a great lifespan with enhanced user experience, timely updates and functionalities that will sustain over time.
Persistent Problems For Customers
To develop an app that users will rely on regularly, you must get inside their head. A popular app is nothing but a solution to the problem for the users. For instance, WhatsApp helps people to stay in touch with friends and family. OTT apps facilitate on-the-go entertainment.
In short, if your app does not solve a problem, it will never penetrate the mass market. Even if it does, the problem should be something that most people face. To validate your idea, you can go through several forums, comment threads in social media, or conduct one-on-one interviews with your target audience.
Analyze Your Competition
This is a very simple and yet overlooked step during the validation of an app. You must analyze the apps that come under the same category as yours. You can always use keywords that the potential users will seek and thoroughly study the available information. If your approach is platform-specific(such as Android), it is not necessary to overlook the iOS platform. Perhaps, you can get something useful! A competitive analysis of other apps helps you to access the feedback that they have received. It can help you to address those concerns and make a better app.
Reviews From Review Sites
There are many websites (ProductHunt, AngelList, etc) that allow you to submit your app idea. Post there and check how the peer entrepreneurs/business persons are responding to it. You don’t necessarily need an MVP for this. The website allows you to open pages that display your app’s overview coupled with the possible list of features.
Time For A Minimum Viable Product(MVP)
When you have completed the above steps, you must have a great understanding of your audience and what they exactly want. If you feel that your idea has strong potential, MVP(Minimum Viable Product) is the way forward.
An MVP is the basic model for your app with the minimum necessary features. It does not pack the punch of a fully-developed product but is completely functional. You can launch it and test its performance in real time. You can gather valuable feedback from the target audience which will help in incorporating features that they want while mitigating the shortcomings(if any) at the same time.
A Landing Page
This can be a great option to receive feedback as well as market your app. A landing page can be created even before you create your MVP. A “Coming Soon” landing page can be created that clearly communicates the complete information to the potential customers. You can also run Facebook/AdWords campaigns to promote the page and receive feedback.
A landing page should have:
- A Great Overview Of The App
- Details Of The App Release(if the app is in the development stage)
- Screenshots of the app(if the MVP is ready)
- Emails Of The Visitors
- Feedback Sharing Option
The cost to develop a mobile app is high and the app needs to be marketed as well. So, revenue generation should be a key focus area before your app goes live. If you do not have heavy financial backing, your app must reach the break even point as quickly as possible.
So, now you know how to validate an app idea. It is one of the most important phases before the app development begins. To make it full-proof, you must conduct research, hire seasoned experts, and understand the scope of alignment of your idea with the market requirement. It may take some time if you do not seek professional help. Ksolves have 8+ years of experience in app development. If you are unsure, you can definitely consider consulting us to guide you!
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