Since the explosion of COVID-19 into the world, every business has faced a downfall. Although most companies have found digital hope, few sectors are still struggling to rebound. Real Estate is one of the major sectors falling in the latter category. Both real estate agents and customers are defiant to travel in search of properties. So, what could be the way forward for this once-booming sector? Salesforce for real estate should be trending right now to regain the lost momentum.
Now, the question arises ‘is Salesforce good for Real Estate?’ Well, the answer is yes! Salesforce is a huge market of opportunities where every sector can chip in and satisfy their requirements.
What is Commercial Real Estate CRM Software?
Before we move on to elaborate on the benefits of Salesforce CRM Software for Real Estate, we want our customers to know all about commercial real estate CRM software. Commercial real estate CRM is a CRM system optimized for use in the commercial real estate industry. It is a tool that allows commercial real estate agents to collect, organize, and recall huge amounts of property and client data quickly. It also helps in consolidating several data sources and systems through a single, unifying program.
Salesforce for real estate agents can utilize CRM capabilities to keep a track of leads and clients. It makes it easy for agents to retrieve information about specific clients and offer services that can match the needs of customers. It can also easily integrate with the standard sales software.
Why is CRM so Well-Suited to Real Estate
A good CRM is like a true companion of a real estate agent. An effective CRM improves in-house processes. Its advanced data collection, storage, and analysis capabilities boost its effectiveness.
These points will show why we argue that CRM is extremely important to real estate-
Agents often have very little time and have a lot of things to manage. CRM lets them do it perfectly.
CRM can handle the expectations of clients when it comes to immediate response.
It also benefits agents in establishing contacts with former clients.
Decision-making has become so easy and quick.
There is generally a lot of information. Agents have to deal with it all at once. CRM helps them do it more effectively.
How Salesforce Is Transforming Real Estate?
Salesforce has become a big hit being a cloud-based real estate software. The way real estate agencies are going about customer relationship management defines the speed and flexibility of their sales functions.
Real estate agents are often stuck with handling several clients and listings all at once. Earlier they would maintain paper files to keep the details of every client. This has become quite a challenge. The CRM can eradicate all those challenges.
Software CRM software for Real Estate is one of the most effective solutions to integrate sales and marketing data. The intelligent automation of Salesforce ensures that no communication is missed.
Faster response time
Integration of data from multiple channels
Effective lead management
Less time and resources wastage
Top 10 Benefits Of Salesforce For Real Estate
1. Scheduled Structure
The importance of a set routine in a business environment can never be overshadowed by any other practice. Especially for Real Estate companies who require more customers for the acceleration of their business. Salesforce will allow you to follow a set routine with uniform reminders. The CRM will structure a schedule based on your requirements, like 5-calls a day, area survey, or price research.
2. Improved Follow-ups
Most Real Estate companies fail to seek follow-ups from their referrals. However, follow-ups should be the top priority of real estate agents. This is where Salesforce for real estate agents comes in roaring with suggestions of perfect follow-ups. Salesforce CRM will suggest the perfect time and interval for following up on a particular referral. This will improve the quality of customer follow-ups and enhance accuracy and efficiency.
3. Better Response Time
Customers prefer quick responses for the address of their issues. This is where you have a chance to grab the attention of large audiences. Salesforce allows easy communication between you and your customers. If you are unable to respond to your customers due to certain circumstances, the CRM will allow you to record your message and send it to the customer. Apart from that, you can continue the conversation through different devices, as well.
4. Marketing Automation
Traveling from one place to another for grabbing leads is definitely outdated. Moreover, due to COVID conditions, digital marketing seems to be a lone warrior for promotions. How about automating your marketing campaigns? Well, Salesforce will help you with that! The CRM will automate the process of Digital Marketing with campaigns all around different platforms. Don’t worry, email marketing will also be covered by Salesforce.
5. Enhanced Client Retention
Holding on to your existing client is another crucial step you need to follow for future referrals and retention. Salesforce will bridge the gap between you and your existing customers even after the sale is done. Client Retention is essential for the rise of your company and Salesforce will help you in the process. The automated reminders will enable a conversation at uniform intervals.
6. Productive Use Of Social Media
Social Media is often considered engaging and widely known for promoting brainstorming. So, what if you use these two features for your own benefit? Using Salesforce for real estate will allow you to brainstorm your leads into buying or selling a property with well-researched information about the customer. The 360-degree view of Salesforce will grab the essential data of your lead, which will simply help you with the productive use of social media.
7. Elevated Conversion Rate
Converting leads into sales remains a huge concern for every business in the entire world. Real Estate is nothing different from others! What can help you as a Real Estate Agent is an effective use of Salesforce in your business. Salesforce CRM is well-known for implementing automated sales structures for businesses. Imagine, if you have someone around to assist you with the next step while engaging with a customer!
8. Discard Competitions
The major reason for higher challenges in the Real Estate Sector is the presence of more competitors than any other sector. The reason why Salesforce is the best CRM for Real Estate is the edge it offers over your competition. With an automated sales funnel, Einstein AI for customer data, and multiple extensions for customized usage, your competitors won’t have any chance to surpass you.
9. Instant Evaluation
Remember, we had a discussion about how customers appreciate quick responses. At one stage of your customer interaction evaluation will be the key, whether you are selling or buying for a customer. This is where Salesforce will help you in providing instant evaluations with accuracy and efficiency. Another extension of Salesforce, known as CPQ, will allow your customers to receive quick quotations based on their configurations.
10. Centralized Information
With a huge pool of competition around you, in-depth information will remain the key to stepping out. Information about the location, pricing, and customer requirements will impact the sales structure. Salesforce, with multiple features of extracting customer’s information, will serve as a hotspot of centralized data.
Why Choose Ksolves here are some reasons
We can say that the most successful real estate agents have been leveraging the Salesforce CRM software for real estate to get greater flexibility, agility, and speed. That is why we bring to you Ksolves’ Salesforce for real estate management. Our cloud-based real estate software which is built on Salesforce caters to unique needs and challenges for real estate. Salesforce for real estate agents has emerged as one of the greatest tools equipped with technologies that give you a holistic view of opportunities and sales. If you are confused, here are some reasons.
10 years of Salesforce Experience
ISV Salesforce partner
Salesforce Consulting Partner
High-end and flexible customizations
Salesforce, with its wide range of benefits, has a lot to offer for every sector. We guess you might have figured the answer for ‘is Salesforce good for Real Estate?’ These benefits roar loudly with an effective option of integrating Salesforce quickly. If you are considering Salesforce for Real Estate, all you need to do is contact Ksolves! We have ample of experience and knowledge as a Salesforce Development Company. Moreover, our customer-driven approach will assist you in every stage. So, call us now!