Project Name
Optimizing On-Site Search to Drive Conversions and Reduce Shopping Cart Abandonment
A prominent home goods retailer was struggling with poor on-site search functionality, which led to customer frustration and an inability to find desired products. This resulted in lost sales and high shopping cart abandonment. The company needed a solution to gain insights into customer search behavior, improve search relevance, and ultimately boost conversions.
- Poor On-Site Search: Customers were unable to easily find products due to irrelevant or inaccurate search results.
- High Cart Abandonment: Frustration with the search experience contributed to customers abandoning their shopping carts before completing purchases.
- Limited Search Insights: The retailer lacked the ability to analyze search terms and understand what customers were looking for.
We implemented Google Analytics Connector with Salesforce Commerce Cloud to address these challenges and gain actionable insights into customer search behavior.
- Search Event Tracking: Google Analytics Connector was configured to track specific search-related events, capturing data on search terms, search results clicked, and products added to cart after a search.
- GA4 Analysis: The captured data was sent to GA4 for in-depth analysis, enabling the retailer to identify popular search terms, frequently missed search results, and patterns in customer search behavior.
- Improved Search Relevance: By analyzing the search data in GA4, the retailer was able to optimize their on-site search algorithm, improve keyword matching, and refine search results ranking.
- 10% Increase in Conversion from Search: Improved search relevance led to a 10% increase in the conversion rate of customers who used on-site search.
- 15% Reduction in Cart Abandonment: By providing a more efficient and satisfying search experience, the retailer saw a 15% decrease in shopping cart abandonment.
- Enhanced Customer Satisfaction: Customers were more satisfied with the site's search functionality, leading to increased engagement and repeat purchases.
By integrating Salesforce Commerce Cloud with Google Analytics Connector, the home goods retailer transformed its on-site search functionality. The ability to track search events and analyze search terms in GA4 enabled data-driven optimizations that improved the customer experience, increased conversions, and significantly reduced cart abandonment.
Optimize your e-commerce search and reduce GA4 cart abandonment with Google Analytics Connector!
