Top 5 E-commerce Metrics to Track with Google Analytics 4 Ecommerce and SFCC

In the fast-paced world of online retail, having access to accurate and real-time data is critical to success. Integrating Google Analytics 4 Ecommerce capabilities with Salesforce Commerce Cloud (SFCC) allows businesses to unlock deeper insights into customer behavior, sales performance, and marketing effectiveness.

But collecting data is only the beginning. Knowing which e-commerce metrics to track is what truly sets successful businesses apart. In this blog, we’ll explore the top 5 e-commerce metrics every brand should monitor using Google Analytics 4 Ecommerce and SFCC—and how to leverage these insights for growth.

1. E-commerce Conversion Rate

Why it matters:
Your e-commerce conversion rate shows what percentage of your website visitors actually make a purchase. It’s one of the most vital metrics to measure the success of your sales funnel.

How to track using GA4 Ecommerce Tracking:
Navigate to Reports > Monetization > E-commerce purchases within GA4. Here, you can access conversion metrics filtered by traffic source, device, and more.

Tip: Use GA4 eCommerce Reporting to compare conversion performance across marketing campaigns, channels, and customer segments.

2. Average Order Value (AOV)

Why it matters:
Average Order Value (AOV) measures how much customers spend per order. It helps assess the effectiveness of your upselling and cross-selling strategies.

Formula:
AOV = Total Revenue / Number of Orders

Using GA4 E-commerce Events:
Track revenue-per-transaction events to calculate AOV over time. Use custom dimensions to analyze performance by region, device, or campaign.

With Google Analytics 4 Ecommerce integrated into SFCC, you can track these metrics in real time and identify opportunities to increase order values through bundled products or targeted discounts.

3. Customer Lifetime Value (CLV)

Why it matters:
CLV is a projection of how much revenue a customer will generate over their entire relationship with your brand. It’s essential for budget planning and long-term growth strategies.

How GA4 Ecommerce Tracking helps:
GA4 offers predictive metrics under User Lifetime Reports, including Revenue Prediction and Purchase Probability. These are calculated based on past GA4 E-commerce Events such as purchases and engagements.

With your SFCC data flowing into GA4, you get a detailed view of customer behavior across sessions, helping you improve retention and personalization.

4. Cart Abandonment Rate

Why it matters:
Cart abandonment remains one of the most frustrating challenges in e-commerce. Identifying drop-off points helps you recover lost revenue and improve the checkout experience.

Tracking through GA4 Ecommerce Tracking:
Set up custom GA4 E-commerce Events like add_to_cart, begin_checkout, and purchase. Then use funnel exploration reports to visualize where users exit the purchase process.

Integrated E-commerce analytics solutions like this empower you to take swift action—whether it’s sending reminder emails or optimizing your UX to reduce friction.

5. Traffic Source ROI

Why it matters:
Not all traffic is created equal. Understanding which sources drive the highest revenue helps optimize your marketing spend.

Using GA4 eCommerce Reporting:
Head over to Reports > Acquisition > Traffic acquisition to monitor performance by source, medium, and campaign. Combine this with revenue and transaction data to evaluate ROI.

With the power of Google Analytics 4 Ecommerce, you can tie revenue directly to marketing efforts—something every brand needs to stay competitive.

Supercharge Your GA4 + SFCC Strategy with a Seamless Connector

Tracking metrics is important, but true efficiency comes from automation. That’s where the Google Analytics Connector by Ksolves makes a difference.

This powerful tool eliminates manual tagging and custom development by integrating Google Analytics 4 Ecommerce capabilities directly into your Salesforce Commerce Cloud store.

Why Choose the Google Analytics Connector?

• Seamless integration—no coding required

• Real-time sync of GA4 E-commerce Events

• Accurate GA4 Ecommerce Tracking from product views to purchases

• Custom event mapping tailored to your store

• Enhanced GA4 eCommerce Reporting and user journey analysis

Whether you’re scaling fast or fine-tuning your strategy, this connector ensures your e-commerce analytics solutions are always on point.

Ready to Turn Data into Revenue?

Don’t settle for scattered analytics or incomplete tracking. Explore Ksolves’ Google Analytics Connector and unlock the full potential of GA4 Ecommerce Tracking with SFCC.

Make every click count—and every insight actionable.