September 12, 2023, marked the convergence of technology and business at the highly anticipated event of the year, Dreamforce 2023. With over 40,000 individuals gathered in person, the event featured an extensive array of more than 1,500 sessions. Every year, this event amazes everyone with its game-changing announcements. In this blog, we are going to discuss standout moments and significant announcements from Dreamforce 2023 that you should not miss out on.
At Dreamforce ’23, Einstein 1 was announced, which is a relaunch of the Salesforce platform aimed at fostering user trust for AI usage. The main attraction of this platform is Einstein Copilot, which seamlessly integrates into the familiar user interface. It has a built-in panel that enhances user interaction. It allows customers and internal users to easily interact with AI assistants that use Natural Language Processing.
- Free Data Cloud And Tableau Licenses
Salesforce has announced exciting news for its Sales and Service Cloud customers! They are offering complimentary access to Data Cloud and Tableau licenses. Now, customers with Enterprise or Unlimited editions can get this combo of free Tableau Creator licenses and Data Cloud licenses for up to 10,000 profiles. This offer will definitely open the door for users to explore the enigmatic Salesforce products for enhanced data analytics and insights.
This is another announcement by Salesforce that works as your productivity booster. It can seamlessly integrate into all Salesforce applications. This innovative conversational AI assistant empowers users to effortlessly ask questions by using Natural Language. It provides accurate, reliable responses using secure proprietary company data from the Data Cloud and boosts workflow efficiency.
Einstein Copilot Studio offers a high degree of configurational flexibility, and as a result, users can easily deploy Einstein Copilot across various customer-facing channels. It includes various options, such as embedding it within websites for real-time chat support or seamlessly integrating it with messaging platforms like Slack, WhatsApp, or SMS. Copilot Studio contains three components that includes: Prompt Builder, Skills Builder, and Model Builder.
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- Data Cloud-Triggered Flow
Now, Data Cloud is embedded within the Einstein 1 platform. This powerful integration allows users to elevate their automation capabilities by harnessing real-time dynamic data from various systems. No longer confined to static data, users can trigger flows based on specific conditions tied to calculated insight objects (CIOs) or Data Cloud data model objects (DMOs). This ensures that automation is not only responsive but also intelligent and allows data-driven decision-making and enhanced efficiency in our processes.
- Tenets of Trusted, Ethical & Humane AI
Salesforce’s principles lie in its core value, which is trust. The value is paramount in guaranteeing the safety and security of AI solutions for businesses. During Dreamforce, Salesforce introduced the Tenets of Trusted, Ethical, and Humane AI, a set of guidelines that will shape their future innovations. These tenets are meticulously crafted to nurture and uphold the trust between Salesforce and its valued customers.
Salesforce also announced exciting Slack AI advancements, such as Thread Summaries, Channel Recaps, and Search Answers, complemented by automation and Slack lists. These innovations promise enhanced collaboration and productivity.
- Marketing Cloud & Commerce Cloud
Salesforce’s strategic acquisitions of Marketing Cloud and Commerce Cloud have proven fruitful over the years. Currently, they’re leveraging these platforms by integrating 26 new generative AI capabilities into their roadmap. This combination of AI will revolutionize marketing and commerce by enhancing customer experiences and driving business success.
It is very evident that this year Dreamforce had a strong emphasis on AI and Data Cloud showcases Salesforce’s commitment to cutting-edge innovation. The event has lived up to its reputation as a pinnacle annual gathering, delivering the excitement and insights expected from the industry leader. It sets the tone for a promising future at the intersection of technology and business.
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