In today’s world, the amount of data being generated far exceeds a human’s ability to make, understand and produce difficult decisions based on that data. But how can your business turn the plethora of data into valuable insights to meet those expectations? How can your company achieve success with so much data? All this can be possible with Artificial Intelligence (AI). Artificial intelligence is affecting almost every facet of our lives and Salesforce Einstein is likewise the smart assistant built within the Salesforce platform that brings robust AI technology to everyone and that too at their workstations. Furthermore, for administrators and developers, the platform provides a rich set of services to build smart apps and optimize AI for their businesses. Let’s take a closer look at how Einstein, Salesforce’s artificial intelligence software, can turn your customer data into valuable business insights.
What is Salesforce Einstein for Marketing, Sales, and Service?
Salesforce’s artificial intelligence software, Einstein, is a set of advanced AI capabilities that help users get a more comprehensive and up-to-date view of customers and sales prospects. The main goal of Salesforce is to provide a more personalized customer experience with the help of better insights and predictable results for the next better actions while automating routine tasks.
For sales, it helps you increase your own deals and differentiate them from lost deals by predicting results such as whether customers are less likely to buy a product or not. In Salesforce, one can develop custom AI models as per their convenience with just a few clicks instead of using complicated code.
For service, it helps you understand how customers feel about your service or product, thus creating a great customer experience and greater customer retention. You can use Natural Language Processing (NLP) to derive linguistic patterns that are helpful in answering questions, responding to requests, and identifying brand-related conversations on the web.
For marketing, it helps to understand the engagement and behavior of your customers to develop a more personalized campaign without guesswork. Plus, with the Salesforce artificial intelligence model, Einstein, you can gain valuable insights to improve the content and timing of your marketing activities.
Salesforce Artificial Intelligence
Machine learning uses statistical models and big data to predict future outcomes with minimal programming.
AI-powered analytics that provides predictions and recommendations through the discovery of relevant patterns in all your data. One can overcome difficult problems and act confidently on the findings without any hassle with Einstein Discovery.
- Einstein Prediction Builder
Want to predict what will happen next in your business? With Einstein Prediction Builder, you can enhance your decision-making and give users the ability to develop robust predictive models in a codeless environment.
- Einstein Next Button Action
With Einstein Next Best Action, you can offer the right recommendations to the right customers at the right time based on your automated predictive analysis. Anytime, you can customize the display offers and functions to meet your business demands.
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Natural Language Processing
In Salesforce, you can harness the power of Natural Language Processing (NLP) with the help of innovative and advanced methods to engage with your customers in a more intelligent way.
In order to better understand your audience, Einstein language is an ideal solution for classifying text intent or analyzing text-based on customer feedback or interactions, regardless of the language used.
Virtual assistance is the best practice for engaging customers round the clock to enhance the customer experience and the same Salesforce artificial intelligence model Einstein bots does. Einstein Chatbot primarily enables the management of customer requests with quick responses and boosting customer satisfaction.
In addition to the above two, computer vision is also the basis of Einstein’s characteristics and involves visual pattern recognition and data processing for various purposes.
Now, you can easily track your brand on social media and beyond with the help of intelligent image recognition (Einstein Vision) through your app. You can also create pre-trained classifiers or your own custom classifiers to solve different use cases.
In A Nutshell
Salesforce’s artificial intelligence software Einstein can undoubtedly boost the performance of any company and gives you complete flexibility to customize AI-powered apps and functions to your business needs. Whether you’re a non-tech savvy or a hardcore programmer, you can start customizing your cloud apps today. Getting started is easy but if you face any difficulty in implementing Salesforce tools and techniques in your business, don’t hesitate and contact Ksolves directly to overcome all your hurdles. We’ll listen to all of your points and design a powerful strategy for you to unlock Salesforce’s full potential.