Salesforce CRM: The Ultimate Guide for 2022

Introduction

How many of you are using CRMs to manage your business? We guess most of you. After so many years, CRM has not yet faded but has become an integral part of the organization. CRMs have changed the way people do business and helped enterprises in uniting teams and fulfilling customer expectations from anywhere around the globe. 

To be precise, not all CRMs but the leader of the CRM industry is “Salesforce”. We understand that the Salesforce CRM software is essential for both customers and organizations. And that is why we bring you the Salesforce development services jam-packed with some great tools. However, before you make this much-needed investment, we would like you to know What is Salesforce? and why you should implement it. 

In this article, you will come across several benefits of Salesforce CRM and also why Ksolves should be the first choice for all your Salesforce development services.

What is Salesforce?

You must be wondering, what is Salesforce? Let us simplify it for you. If we were to put it in the most simple words, we will say that Salesforce is the world no.1 CRM that helps businesses to focus more on their customers. Salesforce first started as a Software as a Service (SaaS) CRM company. 

In recent years, there has been an upsurge in Cloud Computing Technologies. Salesforce allows businesses to use this technology to better connect with partners, customers, and potential customers. Using the Salesforce CRM software, companies can also do many more services like track customer activity. 

A CRM platform helps you go deeper with huge amounts of data so that you could set up a dashboard that showcases your data visually. In addition to this, you can also have personalized outreach via automation. Additionally, a CRM platform helps in improving customer service’s ability to help customers or a sales team’s outreach efforts.

It is now being used by many startups to big guns from fortune 500 companies and since the past 20 years, Salesforce CRM software has been making digital transformations around the globe.

What does Salesforce stand for?

As a Salesforce development company, Ksolves understand that the customers not only want to know everything about the CRM but also what are the values behind Salesforce and what it stands for. The biggest thing that Salesforce has maintained from the day it first came into existence is the trust of both the customer and the organizations. 

We don’t say this but the stats say that 42% of the customers have no trust in the companies, and about 36% believe that no company puts their interest first. And that is why, our Salesforce development services focus on the core values of Salesforce have garnered praises from many clients. The main values that we have adopted in our Salesforce consulting services are based on-

• Trust
• Customer success and retention
• Innovation 
• Equality

These four core values are the pillars on which Salesforce CRM software stands. 

What is Salesforce CRM?

There is no second thought in the fact that Salesforce is one of the best cloud-based software in the market. Salesforce CRM software has been a part of organizations for ages. But the recent shift in attention is because of the value it adds to the operations. 

Salesforce CRM is a collection of powerful and cloud-hosted solutions that bring customers together on one platform. Ksolves’ Salesforce development services have a vision for a successful business by helping teams like sales, service, marketing, IT, analytics, and many more to have a real-time view of customer data. 

Salesforce automation has made things smoother and the tasks which were time-consuming and repetitive have become much easier. And apart from that, Salesforce AI is like a cherry on the top.  

Key Salesforce CRM solutions

As a Salesforce development company, we must offer our customers the key solutions of the Salesforce CRM. Salesforce CRM can do a lot of things and a few of them are mentioned below:

• Salesforce Sales- It enables you to manage your organization’s sales, marketing, and customer support. Every organization needs a Sales cloud for smooth business operations.
• Salesforce Marketing-Salesforce marketing cloud is the world’s most powerful digital marketing platform. You can use this to manage email, mobile, social media, content creation, content management, and data analytics.
• Salesforce Commerce cloud- It helps you with seamless customer service. Create engaging customer experiences with Salesforce commerce cloud.
• Salesforce Analytics cloud- It offers a Business Intelligence platform for your organization. 
• Data Integration- Create smarter experiences by integrating data from other systems.
• Enterprise platform- Create smarter apps for customers, partners as well as your employees.

Benefits of Salesforce CRM

Along with all the things Salesforce can do, there are many benefits of Salesforce CRM an organization can utilize. 

• Flexibility

The high degree of adaptability is the USP of the Salesforce CRM. You can set the objects according to your desires. Salesforce offers you the flexibility to set page layouts, workflows and processes.

• Easy to manage

Another major plus point is that Salesforce is easy to manage. Even if you are a small organization, you can still implement changes.

• Countless options for apps

Along with the cloud we have designed, Salesforce lets you purchase applications through AppExchange. Ksolves Salesforce app development helps you in utilizing the AppExchange that features many apps like sales, marketing, etc. This is surely the major benefit when compared to other providers. 

• Standard API links

Another benefit is that many suppliers offer standard API links on Salesforce. Numerous tools can be easily integrated with Salesforce.

• Communicate using automation

The use of automation tools in Salesforce CRM will help you in providing a much faster response. Salesforce offers you Einstein Bots which gives you amazing customer satisfaction.

How can enterprises do better with Salesforce CRM?

Traditional customer systems are often challenging as they don’t offer a single source of customer truth. 

Salesforce CRM helps in bridging that gap. This is what enterprises get when they use Salesforce CRM:

• Marketing automation

Automation reduces time-confusing work and ensures that customers get personalized messaging.

• Automation and AI

Salesforce supports various functions like lead management, client management insights, etc. 

• Business reporting

You can make real-time informed decisions with market intelligence.

• Team integration

It also helps enterprises in knowing the customer better and provides a cohesive and consistent experience.

What makes Salesforce the best CRM software for enterprises?

Today, many CRMs are available in the market and doing a great job. Well, then what is so different about Salesforce CRM? Why is Salesforce better than other CRM? We have an answer for you. There are several reasons why Salesforce has a large fan following. Let’s have a look at some points which make it the best CRM software out there.

• Scalability and Customization

CRM software should take care of a business’ present requirements. Every company that makes such an investment requires assurance to move forward. Salesforce CRM software is capable of doing that.  Also, every business is different and has its own needs. Not only is Salesforce scalable, but it can be customized to fit the unique requirements of any business.

• Partner Ecosystem

Salesforce AppExchange will give you access to the widest range of free and popular apps. You can also develop your apps for Salesforce. Furthermore, you will have access to various tools. Ksolves will help you customize your apps through our Salesforce app development services. 

• Features for market and Sales reps

One of the biggest reasons that make Salesforce the best and the most popular is the features it provides. Features such as contact management, workflow creation, task management, collaboration tools, customer engagement tools, analytics, and an intuitive, mobile-ready dashboard make it stand out from other CRMs. You also get features for marketers like social media integration, email integration.

• Vision and Execution

Salesforce offers a long-term vision and high capability to execute the world’s no.1 CRM software. It has also been titled as the leading CRM software and has maintained this position for four years now. Well, we don’t need to say anymore.

• Strategic Acquisitions

Salesforce also has a great acquisition policy. It has had several successful acquisitions since 2006. These strategic acquisitions have helped Salesforce in building a broadened marketing ecosystem called “Marketing Cloud”.

Cloud software: What is it and why is it better for CRM?

Most of the services that we use today right from email to music streaming to the TV we watch are hosted in the cloud. Clouds are the servers that are accessed online. Earlier, we used to need a local connection to a server to share data on particular computers. Cloud computing has given us the access to share data from anywhere in the world. 

Customers these days want brands to be available to them on every channel. Be it email, social media, SMS, phone, chat, or anything else. Customers also want employees to be aware of their previous conversations and expect the Sales reps to be aware of the products they purchased. 

This connectivity is also possible because of the single source of truth that Salesforce offers. If things are not hosted on the cloud, customers will feel disconnected and disappointed.

Ksolves will help you with Salesforce migration from your traditional system to the cloud so that you don’t miss on potential customers and can offer them an amazing experience.

Conclude

Salesforce has been the world’s most popular and favorite CRM software. It brings customers and teams together. It not only helps you ease your business operations but also provides ample features that make it stand out. Ksolves know how important Salesforce is for any organization and thus decided to become its partner so customers can take all the benefits that Salesforce offers without facing challenges. Ksolves is the leading Salesforce Development company and a Salesforce partner. Our stalwart team of Salesforce developers is highly qualified and experienced to provide you services like Salesforce integration, Salesforce Migration, and many more. For other Salesforce Development Services, give us a call now or write your queries in the comments section below.