7 Ways to Put Light On Your Business With Salesforce Lightning
5 MIN READ
March 30, 2021
Seven years have passed since the release of the Salesforce Lightning Platform. Many businesses are still in a dilemma of whether to switch to Salesforce Lightning or not. Organizations restrict themselves to make a conclusive change that could affect the work environment of their company.
In a way, switching to a new platform can be hectic and might create a work gap in between. However, with the Salesforce Classic to Lightning Migration business benefits completely eliminate these theories.
Companies that have already shifted from Salesforce Classic to Lightning have experienced unimaginable Advantages of Salesforce Lightning.
So, here we are going to list down seven of those Salesforce Lightning Migration advantages, that will surely turn you in for the upgraded platform. Before that, let’s look at an overview of Salesforce Lightning.
What Is Salesforce Lightning?
Salesforce Lightning is a framework based on components in order to develop applications on the Salesforce CRM. Businesses that are uncomfortable with coding, still want to maintain their digital presence through websites and applications. They use component-based frameworks to lead their way.
Since Salesforce has equipped a broad audience, the Lightning framework can be termed as a vehicle to design your application without proper development knowledge.
Salesforce Classic, the prior version, was used for the same task. However, the CRM released this new version to resolve the issues faced earlier and provide an enhanced experience for its users.
Note: If your company is using the Salesforce Classic and need to upgrade to Salesforce Lightning, consult the Ksolves Experts. We will help you with the Salesforce Classic to Lightning migration service.
Now as we have seen the basic definition of Salesforce Lightning, let’s move on to the Salesforce Lightning business benefits.
Top 7 Salesforce Lightning Migration Business Benefits
There are numerous organizations thinking ‘why to move to salesforce lightning’ when they are fine with the Classic version. So, here are 7 Salesforce Lightning business benefits that will help you understand why lightning migration is necessary.
1. Sales Automation
When it comes to converting leads into sales, it’s almost impossible to maintain 100 percent efficiency. Now, organizations design unique strategies to improve their conversion rate. However, the result might not turn out to be as expected. Salesforce Lightning, with its updated features, will automate the sales process.
You will find a feature named ‘Sales Path’ which will automatically design your sales pipeline. Well, if that’s not enough, Sales Path will provide you with the next step in case things went out of plan. This will help you react quickly and efficiently, convincing the leads and winning their trust.
Note: The Salesforce Lightning Dialer helps sales reps to call the prospects directly from Salesforce with just a single click. It is helpful in saving valuable time for sales reps and allows them to convert leads into sales effectively. If you require Salesforce Lightning Dialer Integration, contact Ksolves.
2. Fast App Development
Designing and developing applications has never been easier than this. One of the major Salesforce Lightning advantages is that it is a component-based platform. In other words, you can simply integrate the components already built by the Salesforce partners and use them in your application. The best part is that you merely need to drag and drop the components to use them.
The process will help you design a high-quality application for your business without investing extra time. Moreover, there are numerous built-in components to choose from based on your requirements. All you need to do is integrate the most-suitable ones in the Salesforce Lightning framework and you have your application ready!
Did You Know?
Aura componentsin Salesforce are the reusable units of an application. It provides a reusable UI framework for designing dynamic web applications on different platforms. The Lightning framework is not different from Aura, but rather the subset of it. Thus, with Aura Salesforce Lightning, you can create amazing applications and boost your business effectively.
3. Einstein AI Integration Like Never Before
Artificial Intelligence is a revolution in itself, Einstein Integration has come up with altogether new features in Salesforce Lightning. Einstein Opportunity Insights and Einstein Forecasting stand tall as the new upgraded features in the Lightning version. Apart from that, Einstein Accounts Insights is another on the list.
These added features will elevate the process of lead generation, analytics generation, and building a customer’s profile. In simple words, you can track your customers with their behaviors to personalize your services accordingly. By the way, you can enjoy visual reports of all the analytics to save your time during customer research.
In the Chatter Component in Salesforce Lightning, Einstein recommends people, groups, and objects to you. The Chatter Component shows you the most visited pages of yours so that you can quickly access an important page from that. Einstein plays a big role here and helps you see the most used streams.
4. Third-Party Integrations
There are numerous components present in Salesforce Lightning that are increasingly developed and made available on the Salesforce AppExchange platform. Therefore, it is unimaginable to miss your requirements. However, if you do so, you can still integrate customized components from third-party sources.
Salesforce understands that times are changing and with that, the modern requirements of the business are changing too. Therefore, the CRM platform allows you to integrate third-party components effortlessly.
Now, you do not have to compensate for your business needs. Whatever you need, regardless of the source, you can simply integrate it and design your custom application.
5. High-Quality Leads
Since you have got enough time saved from developing applications and funneling a sales process, you can spend more time on Einstein AI Technology. What it does is understand your requirements and goals while tracking down a possible lead. With tracking down, the technology will actually track the data of all possible leads including their sales choices, behavior, and interactions.
With this data, Einstein will filter the leads before you approach them personally. The key takeaway from this activity is that you will receive high-quality leads which will carry a higher probability of turning into sales.
With the combination of Salesforce B2B Commerce Lightning and Einstein technology, you can increase your brand awareness. B2B Commerce Lightning provides a customizable platform, through which retailers, distributors, and wholesalers can purchase from your brand.
6. Information Privacy
No matter what, privacy should remain the pinnacle feature of any framework. Think on your own, you would not appreciate someone breaching the policies and sneaking into your business information. Salesforce understands the fact, and with new updates in Lightning, CRM has focused on privacy a lot. The individual components present in the Salesforce Lightning framework cannot interact with each other.
The feature eliminates the possibility of malicious activities while providing a clean interface for you. It would not be wrong to say that Locker Service serves as one of the best Salesforce Lightning business benefits among the rest.
Note: To know about the Salesforce CPQ Lightning Compatibility, email us at the given email address.
7. Uplift User Experience To Greater Heights
Salesforce has also enhanced the user interface of the Lightning framework when compared to Classic. To be honest, the changes are hard to witness from the naked eye. However, the overall experience is swift and smooth. Particularly, it is the small changes that make a major impact on the experience.
You will find new and improved text patterns, fonts, graphics, and icons. Apart from that, an updated dashboard provides a checklist for your customers, employees, and partners.
Moreover, the Bucket column in Salesforce Lightning is used to create reports & documents in Salesforce. If you need more assistance on it, you can always contact our Salesforce consultants.
These Salesforce Lightning business benefits will not only provide a clear view of the big picture involved in your business but also lay the foundation for reaching that. Surely, the transformation process will create a work gap in between but the future endeavors are bright and shiny.
Now, that you got the answer for ‘why move to Salesforce Lightning’ Ksolves will help you with the process. Our expertise in Classic to Lightning transformation will ease your way and minimize the work gap that we discussed earlier. So, feel free to contact Ksolves salesforce experts for further information!
Our Salesforce consultants will help you with the Close Case Button & Custom Lead Convert Button in Salesforce Lightning. Give us a call on the given number!
1. What is the difference between Salesforce Classic and Salesforce Lightning?
Salesforce Lightning provides a new and better UI, whilst Salesforce Classic follows the tried-and-true Salesforce formula. To know more about it, consult with the Ksolves experts.
2. Is Salesforce Lightning a CRM?
The Salesforce CRM platform has a new version called Lightning Experience. It includes a contemporary user interface and pages that are optimized for organizing sales and service procedures.
3. Why is Lightning used in Salesforce?
With the help of Salesforce Lightning components, a company can speed up app development and performance. One can develop custom components that can be utilized by other team members for personalizing the Salesforce mobile application and lightning experience.
4. Who uses Salesforce Lightning?
Salesforce Lightning is used by many organizations nowadays. Companies that have a workforce of more than 10,000 and revenue of more than 1000M dollars.