5 Cutting-Edge Features from the Spring 23 Marketing Cloud Release

In this Spring 23 Release, some interesting features are introduced in the Marketing Cloud that allows businesses to easily integrate and automate their data, workflows, and systems. These new updates prove beneficial for businesses that are looking for a consolidated tech stack and automation to achieve growth cost-effectively. With these updates, companies can improve their efficiency in a cost-savvy way and enable them to deliver a personalized experience to their customers. In this blog, we are highlighting the five new features of Marketing Cloud from the Spring ’23 release that businesses can leverage for efficiency and cost-effective growth.

• WhatsApp Business Messaging is now available in Marketing Cloud Engagement.

Marketing Cloud’s new WhatsApp Business Messaging feature will play a key role in revolutionizing customer engagement by allowing businesses to quickly onboard the WhatsApp Business Platform. With this feature, businesses can easily connect with their customers and automate conversational journeys by using WhatsApp with other social media channels such as email, SMS, push notifications, and advertising. In short, by using this new feature, businesses can reach customers through their preferred channels. Also, they can utilize WhatsApp and Salesforce Data Cloud to improve their customer experiences by delivering personalized and automated messages.

•    Introduce Journey Builder History Dashboards

The introduction of new Journey Builder History Dashboards in Marketing Cloud’s Spring ’23 release will allow businesses to monitor their journey activities more effectively while saving time. With the help of advanced filtering and sorting tools, businesses can quickly get surface insights and customize their journey data that suit their needs in a better way. The ability to export contact and journey data also helps in making surface insights and sharing learning more efficient. These features save valuable time and help businesses make informed decisions based on the data.

• Unlock Insights and Optimize Campaigns with Visual Pivot Tables in Marketing Cloud Intelligence 

Marketing Cloud’s Visual Pivot Tables feature is a game-changer for businesses that are looking for ways to explore and validate their data to answer complicated questions. With the new feature, businesses can now switch between a detailed pivot table and an aggregate widget view to identify insights and trends. The feature’s intuitive filtering capabilities and configurations simplify data organization, making it easier to evaluate data effectively. The ability to create pivot tables directly from dashboard widgets allows for quick verification of data quality.

•    Revolutionize Your Advertising with Salesforce Data Cloud 

The new Spring’23 release of Marketing Cloud brings an outstanding update which businesses can utilize to personalize their advertising across platforms. Businesses can now integrate Salesforce Data Cloud with first-party advertising partners to boost existing customer profiles. With smarter segmentation and extended reach, businesses can optimize ad spend and improve ROIs. Moreover, consumer privacy is protected throughout the process. Take advantage of this game-changing technology to revolutionize your advertising strategy and stay ahead of the competition.

•   Data Stream Control in Marketing Cloud Intelligence

Marketing Cloud’s new Data Stream Control removes the various challenges in data stream management that enable easy management of data streams and optimize efficiency. The new update of  Marketing Cloud’s Data Stream Control centralises data stream insights and management in a single view, providing immediate visibility into which data streams need attention, and optimizing efficiency. With this update, businesses can easily monitor their data stream status, row management, and data volume in one place. Further, users can promptly detect data irregularities and rectify the errors, which results in enhanced data ingestion. Also, the users can receive notifications via email or Slack whenever changes occur in specific sources and streams, which enables them to stay proactive and guarantee optimal outcomes.

 Wrapping Up

Are you tired of dealing with multiple vendors and applications for your marketing needs? If yes, then it’s time to approach a trusted Salesforce Consulting Partner like Ksolves. We are the Salesforce Summit Consulting Partner, supported by a highly experienced and certified team of Salesforce professionals to deliver the best quality services as per your specific business needs. Let us help you streamline your processes and automate your campaigns with our Marketing Cloud Services.

Contact us today to discuss your project requirements and get the best solution from our Salesforce experts.