As human knowledge and control over digital interactions has grown and evolved, so have Salesforce’s services and products. As a consequence, Salesforce’s Community Cloud is now Salesforce Experience Cloud. Also, according to Salesforce, the Community term does not justify the possibilities of this cloud service. So, in order to respond to the increased need for more integrated digital experiences, they rebranded the cloud solution and created a more robust platform. But what exactly is Salesforce Experience Cloud? Is the renaming of the term “Community” to “Experience Cloud” effective? What are the implications of this transition for customers, employees, and partners? Is there any contrast when comparing Salesforce Community Cloud vs Experience Cloud? To get the answers to all of this, let’s take a look!
We can’t deny that Salesforce has provided organizations with new opportunities to communicate with their target audiences. Since the Salesforce Community platform allows you to construct more than simply communities, it was recently renamed Experience Cloud. Salesforce Experience Cloud enables enterprises to create and manage communities more effectively. This cloud claims to boost communication with clients, business partners, and employees even more. It allows you to create portals, support centers, forums, websites, smartphone apps, and administer your content. This next-generation platform combines Salesforce Chatter’s real-time collaboration with the ability to share any information from any mobile device, anywhere.
You can simplify essential business operations and expand them across offices and divisions, using Experience Cloud over Community Cloud. Now anyone can provide better service to consumers, close sales faster, and complete tasks in real-time with Experience Cloud. Overall, Experience Cloud simplifies the creation of digital experiences, the engagement of consumers, and the empowerment of partners. Not only that but there is much more to compare Salesforce Community Cloud vs Experience Cloud. Salesforce now refers to its user interface and documentation as “Site or Experience Cloud Site” rather than “Community”.
For example, the Lightning community theme becomes the Experience Builder theme, the Visualforce community becomes the Visualforce site and more.
When comparing Salesforce Community Cloud vs Experience Cloud, there are only minor changes. You can see changes to the tools you use to develop your website and changes to terminology and documentation updates. These changes affect all Salesforce org that use Community Cloud. To begin with, as previously stated, several terminologies have been altered. The term “community” has been replaced with the term “site”. This is because when you initially start your digital journey, the first thing that comes to mind is to create a website. Thus, the term “site” is making full justification with Salesforce’s services and benefits. In addition, other sections in the Digital Experiences menu have also been streamlined, but all the settings and features in this section remain unchanged.
Furthermore, it’s worth noting that all of the updates and terminology changes have been reflected in the documentation. This covers developer manuals, help topics, and Trailhead materials, among other things. Overall, Experience Cloud can help you build stronger communities where customers can share information and aid one another online. This allows you to develop deeper relationships with customers or deliver better service. Since Experience Cloud is built on the Salesforce platform, any third-party systems can be integrated directly into the community. Your company develops the ability to simply build many communities for whichever use case your company requires. Last but not least, there have been changes to the main user interface. To visit your sites from Setup, type “Digital Experiences” into the Quick Find box and choose “All Sites”.
Despite the fact that there are few differences between Salesforce Community Cloud vs Experience Cloud, a digital experience designed with Experience Cloud adds new capabilities to your Salesforce universe. Now, everything is more tightly connected. One can create multiple experiences for specific needs, extend business processes for partners and customers, and much more.
Here are the benefits of Experience Cloud offers to its customers, employees, and partners.
Experience Cloud For Customers
Self-service in Experience Cloud enables consumers to use a searchable knowledge base to discover answers to their inquiries and collaborate to answer and solve problems for one another. This will result in a significant decrease in service cases while simultaneously enhancing customer satisfaction. Furthermore, community engagement pays loyal consumers to serve as community experts that can assist other customers. These brand evangelists assist to give your company a human face and increase consumer loyalty. Consumers could monitor their accounts and interact with other customers to discuss brand experience, submit reviews, and even make changes to the product via powered eCommerce.
Experience Cloud For Employees
HR and IT Help Desks can use the Experience Cloud to engage employees and give important information and instructions. Employees can access the information they need at any time, from onboarding to payroll to IT problems. Employees can use the social intranet to locate, exchange, and collaborate on data in real-time, and to interact with that outside of their department, workplace, or even nation.
Experience Cloud For Partners
A partner portal helps you with quick access to the resources and specialists you require, such as crucial sales assets and product information. Also, they offer training and certification courses to keep your sales organization running smoothly. A channel sales community links your internal and external sales teams in perfect sync. This will help partners to interact directly on sales records, track revenue conveniently, monitor pipeline development to eliminate deal friction and close transactions.
Leverage Experience Cloud To The Fullest By Partnering With Ksolves!
With customers, employees, or partners, the Salesforce Experience Cloud is undoubtedly useful for developing better digital experiences. It blends complex platform operations with a deep understanding of the market to drive the next generation of digital experiences. Furthermore, being the pioneer in the data-driven industry, Salesforce is always releasing new updates and expanding its services and products at a rapid rate. However, to be competitive, you must keep up with new Salesforce releases and features, as well as your clients’ ever-changing expectations. And Ksolves can do this all for you.
Companies can use Ksolves to develop effective business strategies that allow them to engage with their customers in novel ways. You can use Salesforce to its full potential by teaming with Ksolves. Backed by a team of Salesforce-certified specialists, we provide end-to-end Salesforce professional services and guide you in the correct way. Hire us today to improve your company’s present and future with Salesforce!
Also, we hope you find our brief comparison of Salesforce Community Cloud vs Experience Cloud useful. If you would want additional information on how to fully utilize the Experience Cloud and go one step closer to a successful and exciting future with Salesforce, please do not hesitate to contact us.