Salesforce Experience Cloud: Better Experience, Less Effort
You might be familiar with the Salesforce Community Cloud which allows users to form a community of their customers, employees, and partners. However, the integration tool has much more to offer than just amalgamating communities. This led to the reformation into Salesforce Experience Cloud. CRM has elevated the user experience while integrating additional features and eliminating the errors. In this blog, we will travel through the journey of Experience Cloud provided by Salesforce. So, let’s begin with the basic information of the tool!
What Is Experience Cloud?
Experience Cloud is an integrated platform provided by Salesforce to design a community for leading communications with customers, employees, or partners. The customization involved while developing a community makes Experience cloud an essential integration of Salesforce. Apart from community builder, the platform allows you to design portals, applications, and websites by inducing ideas from the members.
With the situation hovering around in the world, Salesforce Experience Cloud comes up with a solution that organizations can adopt to grow their business. Furthermore, the features of this platform are designed and developed for an effortless functioning of an organization. Let’s have a look at them.
Features Of Salesforce Experience Cloud –
In order to enhance your Salesforce experience, CRM has focused on the features of the integration tool. Here are some of the features of the Experience Cloud.
1. Business Integration
Salesforce allows you to integrate data from any source, anytime. This allows members of the community to introduce ideas regarding leads and queries. Now, the best part is that all the employees can share the data as per requirement, so you easily manage the progress of your business.
2. Customization And Branding
Starting from the layout to overall experience, the platform will allow you to customize everything based on your requirements. Apart from the office space, you can convert Salesforce experience as an extension of your business space. Above all, you can create a comfortable environment for your employees where they can unhesitantly share their ideas.
3. Case Escalation
Salesforce Experience Cloud allows the customers to create their own queries with appropriate keywords. The hierarchy of those cases will be based on the keyword intensity. However, customers should not worry about the keywords, as they can be answered on the platform separately. Organizations can also look into individual customers and respond to them in person.
4. Ecommerce Integration
Probably, the best feature of Experience Cloud to enhance the sale of an organization. The platform allows you to integrate your Ecommerce platform with it. This way you can evidently provide solutions to your customers with the products you offer. Apart from that, you can also track the sale of your products with partners and develop plans to accelerate it. The best part is that your customers can purchase the product on Experience Cloud, as well.
There will be times when you are struggling to find a solution for a query. This is where Salesforce Experience Cloud will step in and take the matter in its own hands. The integrated platform will provide you with an expert to discuss the issue. Moreover, the expert will understand the requirement of the organization and provide a solution based on that.
6. Dashboards And Reports
WithSalesforce Experience Cloud in your corner, you can create dashboards and reports based on the performance of your partners. Obviously, you have customization capabilities installed as per the requirements. It will display a clear view of the business targets and individual performances. Wave Analytics in the tool will allow you to access any data to compare, record, and deliver the plans.
Benefits To Enjoy With Salesforce Experience Cloud –
After discussing ‘what is an experience cloud?’ and ‘features of experience cloud,’ let’s have a look at the benefits you’ll have while integrating the tool in Salesforce.
The integration of Experience Cloud and Salesforce will do wonders for your organization. The communication factors of the tool with the features of CRM, makes a complete package to ease the process of your business.
Every organization is equipped with a support team to handle the customer interaction. With Salesforce experience, you won’t need the support staff at all. This will further save your investment and you can connect directly with the customers.
Due to hierarchy and multiple tasks, it becomes difficult for organizations to maintain communication with their employees, customers, as well as partners. Experience Cloud will provide the platform to interact and reach the pillars of your organization.
You can easily access the community wherever and whenever you need. Salesforce promotes mobile applications, so you don’t need to sit in front of your computer or laptop to interact with people.
Imagine being an integral part of a community filled with your target audience! Undoubtedly, that will ease the way you market your organization. You can promote anything, start any campaign, or share essential data, that can satisfy the requirements of your customers.
With all the features and benefits, Salesforce Experience Cloud will elevate your experience while eradicating your efforts. Indeed, Salesforce has integrated additional features into the Community Cloud and renamed it as Experience Cloud. The new name brings new energy to inflate the benefits of its users.
If you are an organization and wondering how to integrate Experience Cloud, you need to follow a simple step; contact Ksolves! We are an ISV Salesforce Partner, and a bridge between you and Salesforce Experience Cloud. So, contact us immediately to grab all the features and enjoy the benefits of the platform!