You might be familiar with the Salesforce Community Cloud which allows users to form a community of their customers, employees, and partners. However, the integration tool has much more to offer than just amalgamating communities. This led to the reformation of the Salesforce Experience Cloud. CRM has elevated the user experience while integrating additional features and eliminating errors. In this blog, we will brief you about Salesforce Experience Cloud. So, let’s begin with the basic information about the tool!
What Is Salesforce Experience Cloud?
Salesforce Experience Cloud is an integrated platform provided by Salesforce to design a community for leading communications with customers, employees, or partners. The customization involved while developing a community makes Salesforce Experience Cloud an essential integration of Salesforce. Apart from community builder, the platform allows you to design portals, applications, and websites by inducing ideas from the members. With the situation hovering around in the world, Salesforce Experience Cloud comes up with a solution that organizations can adopt to grow their business. Furthermore, the features of this platform are designed and developed for an effortless functioning of an organization. Let’s have a look at them.
Features Of Salesforce Experience Cloud
In order to enhance your Salesforce experience, CRM has focused on the features of the integration tool. Here are some of the features of the Salesforce Experience Cloud.
1. Business Integration
Salesforce allows you to integrate data from any source, anytime. This allows members of the community to introduce ideas regarding leads and queries. Now, the best part is that all the employees can share the data as per requirement, so you easily manage the progress of your business.
2. Customization And Branding
Starting from the layout to the overall experience, the platform will allow you to customize everything based on your requirements. Apart from the office space, you can convert the Salesforce experience as an extension of your business space. Above all, you can create a comfortable environment for your employees where they can unhesitantly share their ideas.
3. Case Escalation
Salesforce Experience Cloud implementation allows the customers to create their own queries with appropriate keywords. The hierarchy of those cases will be based on the keyword intensity. However, customers should not worry about the keywords, as they can be answered on the platform separately. Organizations can also look into individual customers and respond to them in person.
4. E-commerce Integration
Probably, the best feature of Experience Cloud is to enhance the sale of an organization. The platform allows you to integrate your eCommerce platform with it. This way you can evidently provide solutions to your customers with the products you offer. Apart from that, you can also track the sale of your products with partners and develop plans to accelerate it. The best part is that your customers can purchase the product on Experience Cloud, as well.
There will be times when you are struggling to find a solution for a query. This is where Salesforce Experience Cloud will step in and take the matter into its own hands. The integrated platform will provide you with an expert to discuss the issue. Moreover, the expert will understand the requirement of the organization and provide a solution based on that.
6. Dashboards And Reports
With Salesforce Experience Cloud implementation, you can create dashboards and reports based on the performance of your partners. Obviously, you have customization capabilities installed as per the requirements. It will display a clear view of the business targets and individual performances. Wave Analytics in the tool will allow you to access any data to compare, record, and deliver the plans.
Benefits To Enjoy With Salesforce Experience Cloud
After discussing ‘what is a Salesforce Experience Cloud?’ and ‘features of experience cloud,’ let’s have a look at the benefits you’ll have while integrating the tool into Salesforce.
- The integration of Experience Cloud and Salesforce will do wonders for your organization. The communication factors of the tool with the features of CRM make a complete package to ease the process of your business.
- Every organization is equipped with a support team to handle customer interaction. With Salesforce experience, you won’t need the support staff at all. This will further save your investment and you can connect directly with the customers.
- Due to hierarchy and multiple tasks, it becomes difficult for organizations to maintain communication with their employees, customers, as well as partners. Experience Cloud will provide the platform to interact and reach the pillars of your organization.
- You can easily access the community wherever and whenever you need it. Salesforce promotes mobile applications, so you don’t need to sit in front of your computer or laptop to interact with people.
- Imagine being an integral part of a community filled with your target audience! Undoubtedly, that will ease the way you market your organization. You can promote anything, start any campaign, or share essential data, that can satisfy the requirements of your customers.
With all the features and benefits, Salesforce Experience Cloud will elevate your experience while eradicating your efforts. Indeed, Salesforce has integrated additional features into the Community Cloud and renamed it Experience Cloud. The new name brings new energy to inflate the benefits of its users. If you are an organization and wondering how to integrate Experience Cloud, you need to follow a simple step; contact Ksolves! As a top Salesforce Experience Cloud partner, we make it easy for you to implement Salesforce Experience Cloud. So, contact us immediately to grab all the features and enjoy the benefits of the platform!
Frequently Asked Questions
1. How to get the best experience from the Salesforce Experience Cloud?
Due to the wide range of skills required, Salesforce Experience Cloud sites are rarely established and managed by a single person. Also, Experience Cloud supports a wide range of use cases and customization options. Depending on the size of your company and the scope of your site, you may require a large number of people to handle a variety of roles. So, in order to build your team, it’s critical to think about who has the necessary skills for each role when creating a site. Additionally, if your company is small, this may be more challenging. A Salesforce development company can be consulted to help overcome this barrier. We have the right skills and experience to help you realize the full potential of Salesforce Experience Cloud as the leading Salesforce professional services provider.
2. What are the benefits of hiring a Salesforce Experience Cloud Consultant?
Customers’ first impression of your business is usually based on your online presence. And every business wants to provide the best customer-first experiences possible, and they want them now. Despite the fact that Experience Cloud makes it simple to create websites, it’s more likely that you’ll deviate from your business objectives due to a lack of knowledge or skills. As a result, hiring a Salesforce Experience Cloud consultant can provide a number of advantages to your company. Ksolves, a Salesforce consulting firm, can assist you in developing a strategic approach to building and managing your site.
Although many Salesforce Experience Cloud features are point-and-click, a Salesforce developer who is familiar with the platform can assist you in setting up and customizing your site more quickly. We understand how to make the most of Salesforce’s tools and resources to maximize the value of your website. As the best Salesforce Development company, we adhere to a strict set of quality control standards. Additionally, our QA experts also make sure that different user types have access to the right resources and that your setup is secure.
3. How to develop an Experience Cloud site in Salesforce?
A Lightning Web Runtime, Visualforce, or Aura framework can be used to create an Experience Cloud site. There are different templates available for each framework.
The Lightning Web Runtime Framework (LWR) utilizes Lightning Web Components (LWC). Lightning Web Components provides a platform for teams to develop components with the help of a standardized Web stack. The integration of the LWR framework and LWC delivers unparalleled performance and speed. To construct a site using the LWR template, you must have access to developer resources or seek help from a third-party such as Ksolves.
A tag-based markup language similar to HTML is included in the Visualforce framework. Furthermore, it also includes a set of server-side standard controllers that simplifies database operations. The Visualforce framework supports Salesforce Tabs and Visualforce sites, but for that, you’ll need developer resources.