Project Name
100% Automation of Ticket Event Sync via Webhooks
Our client operates a community-driven event ticketing and resale marketplace serving event creators, resellers, and attendees across sports, concerts, theatre, and other live entertainment. The platform issues original ticket inventory for organiser-run events while also supporting a peer-to-peer resale marketplace for tickets to any event regardless of origin.
With volume spanning both primary sales and secondary resale, the business depends on accurate, near-instant visibility into order activity and on-site attendance to support finance, fraud prevention, and organiser reporting. As transaction volume grew across both channels, the need for systems that could communicate in real time, rather than on a batch schedule, became a growing operational priority that the existing periodic export model could not satisfy.
Order data arriving in the CRM hours after purchase, ticket scans invisible outside the ticketing platform during a live event, and a manual reconciliation burden that grew with every new transaction.
- Delayed Visibility Into Order Activity: Order data reached CRM and analytics systems hours after purchase, delaying visibility into sales trends and payment issues.
- No Real-Time Gate Activity: Ticket scans remained within the ticketing platform, leaving organisers without live attendance or entry insights during events.
- Disconnected CRM and Analytics: Customer and transaction data relied on manual exports or batch jobs, creating delays and inconsistent records across systems.
- Manual Reconciliation Overhead: Operations teams spent valuable time comparing records across platforms instead of focusing on customer support.
- Risk of Missed Fraud Signals: Delayed access to order and scan data made it difficult to detect suspicious ticket activity before events concluded.
- Scalability Limitations: Batch-based integrations struggled to keep pace with growing transaction volumes, increasing data latency during peak demand.
Ksolves, an AI-first web application development company, designed a real-time, event-driven integration layer built around webhooks, so that every meaningful transaction on the ticketing platform triggers an immediate outbound notification to every system that needs to know.
- Real-Time Event-Driven Architecture: Ksolves built a webhook-based integration layer that instantly publishes order and ticket scan events to downstream systems, eliminating polling and batch delays.
- Webhook Event Dispatcher: Every order and ticket scan triggers an immediate webhook, ensuring downstream systems receive updates in real time.
- Standardised Event Payloads: Introduced a versioned payload schema that enables CRM, analytics, and BI platforms to consume a consistent event stream with minimal integration effort.
- Reliable Event Delivery: Added retry mechanisms and delivery confirmation to ensure events are processed reliably, even during temporary downstream outages.
- Automated CRM Synchronisation: Customer and order records are updated within seconds of purchase, eliminating manual reconciliation between systems.
- Live Analytics Integration: Streamed the same event feed into analytics and BI platforms, providing real-time visibility into sales and event attendance.
- Webhook Monitoring and Alerts: Implemented delivery monitoring and health alerts to quickly identify integration issues and maintain data freshness across connected systems.
Technology Stack
| Category | Technology |
|---|---|
| Integration | Webhooks (Event Dispatch) |
| Integration | REST APIs |
| Architecture | Event-Driven Architecture |
| Platform | Analytics / BI Platform |
| DevOps | Monitoring & Alerting |
The solution transforms disconnected, batch-based integrations into a reliable real-time event ecosystem, improving operational visibility, data accuracy, and system responsiveness.
- Near Real-Time CRM Synchronisation: Order records are targeted to reach the CRM within seconds, replacing batch-driven delays.
- 80% Reduction in Manual Reconciliation: Automated webhook synchronisation is expected to reduce manual record matching by approximately 80%.
- Real-Time Attendance Visibility: Ticket scan events are targeted to power live BI dashboards, enabling instant attendance insights during events.
- 99%+ Webhook Delivery Reliability: Retry logic and delivery confirmation are designed to achieve over 99% successful webhook delivery, even during temporary outages.
By replacing batch-based integration with a real-time, event-driven architecture, Ksolves transformed how critical business data flows across the ticketing ecosystem. Orders and ticket scans are published instantly to CRM, analytics, and downstream systems through reliable webhooks, eliminating data delays and significantly reducing manual reconciliation. The result is a scalable integration foundation that delivers real-time operational visibility, faster decision-making, and the flexibility to connect new systems as business needs evolve.
Is Your Ticketing Platform Still Making Your Finance and Fraud Teams Wait for a Batch Export?
