How an Online Fashion Retailer Fuels 30% Sales Growth & 35% Engagement with SFCC Implementation
Our client was an online retailer in the USA specializing in plus-size fashion for women and men. They also offer a wide range of products for home goods, furniture, and decor. In addition, they have chosen Salesforce Commerce Cloud (SFCC) as their e-commerce platform to host their website and manage online sales. SFCC’s robust and scalable E-Commerce capabilities align with the client’s goals for business growth.
Key Challenges
The major challenges include:
01
Make websites available worldwide and fulfill orders from all geographies which comes as a major issue.02
Handle multiple brands as each has its own website.03
Perform AI-based personalized search and recommendation engine integration which comes as another complex issue.04
Implement multiple payment methods including personalized brand credit cards and real-time payment status tracking.05
The implementation of Globale for international order and fulfillment.Our Solution
The Ksolves team provided a comprehensive solution to our client that we have mentioned below:
- 01 Created a single website within SFCC, with multiple brands. Each brand has its own catalog, content, unique design, and features ensuring a tailored experience for each brand while efficiently managing resources.
- 02 Personalized the homepage with sections for various product categories, promotions, best sellers, and recommendations, making use of SFCC's content management tools to maintain these sections.
- 03 Used the search and category page for the custom AI search engine to show personalized search results for each customer and brand.
- 04 Improved Product Detail Pages (PDPs) with features like ratings, pricing, and personalization options. It also has features like completing the look and goes well with recommendations based on a custom AI-powered recommender.
- 05 Implemented a universal cart that allowed customers to browse between multiple brand sites seamlessly and checkout on any of the supported brand’s sites.
- 06 Upgraded the site from site genesis architecture to SFRA in a phased manner allowing us to minimize potential disruption, test, optimize, and refine the implementation.
- 07 Introduced payment methods like PayPal, Venmo, private label credit cards, gift cards, rewards cards, and credit cards, along with other checkout utilities like address validation and third-party tax calculation service.
Data Flow Diagram
- 30% upswing in sales.
- 35% rise in user engagement on website.
- Feedback collected from end customers showed an increase in satisfaction levels.
- 30% decrease in operational costs.
Conclusion
The successful implementation of Ksolves Salesforce Commerce Cloud service optimized the entire client’s e-commerce ecosystem to manage multiple brands through a single and efficient platform. By improving the user experience with AI-driven personalization that offers a universal cart, and integrating the diverse payment methods. This, in turn, helped the client to expand their global reach which automatically improves sales, and user engagement, and enhances operational efficiency.
