If you are a business owner, you might have heard about Customer Relationship Management (CRM) and its impressive features. CRM was designed to help businesses to manage customer relationships and data efficiently. But, now CRM is more powerful than ever and has become a necessity for every business irrespective of their size. The growing popularity of CRM has pushed many big giants to come up with new-age CRMs. When we think of any CRM software, the first thing likely to pop in our head is Salesforce. While Salesforce has been dominating the industry for many years, it has found the closest competitor in Hubspot which is tightly holding on to second place in terms of the user base. This Hubspot vs Salesforce dilemma often leaves people with questions and zero answers.
This is exactly why Ksolves has decided to bring you the complete comparison of Hubspot vs Salesforce focusing on the similarities and differences so you can make an assertive choice of what better fits your organization.
Hubspot vs Salesforce: The Face-Off
Let’s have a look at a few comparisons for a better understanding.
1. User Interface And Setup
When compared on the levels of customization and setup we can say that Hubspot is easy to pick up but Salesforce is far more customizable and has more menu options. Salesforce users leverage the option to customize workflows. Users can add tabs for quotes, tasks, files, and many more.
Hubspot also offers a certain degree of customizations but options are less as compared to Salesforce. One can only increase the customization options when one goes for paid plans. Here we can say that Salesforce is a much better option as it allows users to customize the platform based on their preferences.
2. Ease Of Use
Another factor where Hubspot and Salesforce compete with each other is the ease of use. Salesforce has already set the benchmark for CRMs, robust easy and use and is suitable for all degrees of developers
Hubspot, on the other hand, is also intuitive and easy to use but is generally used by smaller organizations. Salesforce on the other hand is an easy pick for both smaller and larger enterprises.
3. Third-Party Integrations
Third-party integration has become an integral part of every organization to increase efficiency. Salesforce is known for its easy third-party integration with a wide range of add-ons. Salesforce also has its own AppExchange that allows access to multiple integrations
Hubspot CRM also offers sales-focused integrations and continuously increasing the number of integrations. Currently, it offers over 200 integrations and is going strong. But, Salesforce with AppExchange is ruling the chart.
Hubspot and Salesforce both offer multiple sets of tools. Salesforce is often considered to be more feature-rich and offers many extensive tools such as Marketing Cloud, Sales Cloud, Mobile Studio, and many more. When combined together these tools are extremely effective in managing marketing and sales teams.
Hubspot also offers a number of tools that are suitable for automation marketing. These tools are not only user-friendly but also suitable for businesses of all sizes. But, they are much less as compared to what we get in Salesforce.
5. Reporting And Analytics
A data-driven strategy is a must for any business. Salesforce comes with powerful analytics features like Einstein Analytics Dashboard that monitors business metrics and helps with data visualization.
On the other hand, Hubspot also has analytics features but is way less in capabilities than Salesforce because of its limited data storage capabilities.
6. Support And Training
Salesforce provides its users a standard support package with access to support communities and the ability to raise support tickets with a guaranteed two days response time. Users can also opt for a premium subscription with 24/7 customer support.
With Hubspot, you get the same help desk support, but premium support and assistance come at an additional cost. Hubspot certifications focus more on lead generation while Salesforce training and certification cover technical aspects of CRM tools. The support that Salesforce provides is generally excellent as compared to any other CRMs where the standard license guarantees a two-day response for support tickets.
The Bottom Line
While both of the CRMs are stellar choices, we have found that Salesforce has outperformed on almost all occasions. It is robust, scalable, and customer-friendly. The ultimate decision depends on your business needs but we suggest you watch out for Salesforce and its performance before going for any other CRMs. Every business is different and so are their requirements and any CRM you choose should work to reduce the workload of your company. And this is what Salesforce does best.
While in this article we tried to cover the aspects of the comparison, Ksolves will not leave you to make this hard choice alone. As a leading and certified Salesforce partner, we are among the best Salesforce development companies with expertise in handling complex projects.
Give us a call or leave your questions in the comments section below and we will deliver you the best possible solution.
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