Project Name
Salesforce B2B Commerce Cloud Implementation for a Global Tire Manufacturer: $10M Revenue, 30 Days
A global tire and fleet service company launched a Salesforce B2B Commerce portal and generated $10 million in revenue in the first 30 days. The company operated a national and international fleet services network across hundreds of stores in the United States and Europe, processing more than 60% of its B2B orders by phone and email. Fleet operators had no digital self-service channel. Contracted pricing was invisible until a buyer called a sales representative.
Fleet service appointments required calling individual stores to check availability and scheduling manually. And the ERP, inventory, and pricing systems holding the data buyers needed were not connected to any customer-facing channel. Ksolves built the Salesforce B2B Commerce Cloud platform that made self-service possible, and within 30 days of launch, the portal recorded more than 2,000 individual logins and $10 million in revenue.
- 60% of Orders Arriving by Phone and Email: The majority of B2B orders arrived through manual channels, with sales representatives receiving calls and emails, confirming availability by phone, and manually entering orders into ERP systems, creating high operational cost, slow order cycles, and a scalability ceiling that limited revenue growth without proportionally growing headcount.
- No Self-Service Portal for Enterprise Fleet Operators: Fleet operators had no digital self-service channel. They could not check product availability, access their contracted pricing, place orders outside business hours, or track order status without contacting a sales representative or customer service agent.
- Contracted Pricing Not Visible to Buyers: Enterprise fleet customers had negotiated pricing agreements based on volume, geography, and customer segment, but no digital platform existed to surface these customer-specific prices. Buyers did not know their contracted price until calling their sales representative, creating friction that discouraged spontaneous ordering.
- Fleet Service Booking Entirely Manual: Booking a tire service appointment at a specific store required calling the store, checking availability by phone, and manually scheduling, with no visibility into cross-store availability, no integration between store scheduling and product availability, and no automated booking confirmation.
- Siloed Legacy Systems Blocking Real-Time Commerce: ERP, inventory management, and pricing systems held the data buyers needed but were not connected to any customer-facing channel, making it impossible for buyers to self-serve without a human intermediary at every step.
Ksolves built the Salesforce B2B Commerce Cloud LWR storefronts, real-time ERP integration, Mirakl fleet schedule management, Salesforce Scheduler appointment booking, and Experience Cloud partner portal across the US and European store network, delivered as a single unified platform.
- Salesforce B2B Commerce Cloud LWR Storefront: A modern Lightning Web Runtime storefront was built on Salesforce B2B Commerce Cloud, providing enterprise fleet operators with a fully personalised self-service ordering experience, including customer-specific pricing catalogues surfacing contracted rates by account and segment, real-time product availability from ERP integration, automated order management, and 24/7 ordering capability replacing phone and email ordering workflows entirely.
- Mirakl Integration for Fleet Schedule Management: Mirakl was integrated as the schedule management platform, configured to manage store-specific schedule durations, product availability per location, and fleet service slot availability across the full US and European store network. Store schedules tailored by location, product, and fleet service requirements are surfaced directly in the B2B Commerce portal, enabling fleet operators to see accurate availability before booking.
- Salesforce Scheduler for End-to-End Fleet Booking: Salesforce Scheduler was integrated with Mirakl-driven schedule data to provide end-to-end fleet service appointment booking within the B2B Commerce portal. Fleet users select their location, view available service times, select the required tire or vehicle service products, and confirm bookings with automated confirmation notifications, unifying three previously separate processes into a single seamless experience.
- Real-Time ERP and Pricing Integration: A real-time integration layer was built connecting Salesforce B2B Commerce to the client's ERP and pricing systems, with inventory levels, customer-specific pricing, and estimated delivery dates updated in real time as buyers browse and add to cart, eliminating the primary reason buyers had previously needed to call sales representatives before placing orders.
- Experience Cloud Partner Community Portal: Salesforce Experience Cloud was configured with Partner Community templates providing role-based access for dealers, distributors, and fleet operators, with each buyer segment seeing only the products, pricing, and catalogue sections relevant to their account type, alongside personalised homepage content, order history visibility, and account management self-service.
Technology Stack
| Category | Technology |
|---|---|
| Core Platform | Salesforce B2B Commerce Cloud (LWR) |
| Schedule Management | Mirakl Integration |
| Appointment Booking | Salesforce Scheduler |
| Partner Portal | Experience Cloud, Partner Community |
| ERP Integration | RACES ERP, Real-Time Pricing APIs |
- $10 Million in Revenue in the First 30 Days: The Salesforce B2B Commerce portal generated $10 million in revenue within the first 30 days of launch, demonstrating immediate enterprise buyer adoption of the self-service channel and validating the platform as the primary order placement interface for fleet operator accounts from day one.
- 2,000+ Portal Logins in the First 30 Days: More than 2,000 individual portal logins were recorded within the first 30 days of launch, confirming genuine operational uptake from enterprise fleet operators rather than exploratory access.
- Manual Phone and Email Ordering Eliminated as Primary Channel: The B2B Commerce portal provides 24/7 self-service ordering with personalised pricing and real-time inventory visibility, enabling enterprise buyers to place orders at any time without contacting a sales representative and eliminating manual order processing as the primary order intake channel.
- Fleet Service Booking Automated Across the US and European Store Network: Mirakl and Salesforce Scheduler integration provides end-to-end fleet service booking directly within the portal. Fleet operators select store location, view real-time schedule availability, choose required services, and confirm bookings with automated confirmation, eliminating all manual scheduling steps across hundreds of stores.
- Contracted Pricing Visible at Point of Purchase for the First Time: The personalised pricing catalogue surfaces each buyer's contracted price in real time at the product level, removing the need to call a sales representative before placing any order and eliminating the primary barrier to self-service order placement.
Ksolves delivers Salesforce B2B Commerce Cloud implementation and Salesforce consulting services for manufacturers, distributors, and fleet service companies whose enterprise buyers are still placing orders by phone and email.
Before this engagement, the company was processing the majority of its B2B fleet service orders manually, with no digital channel, no self-service pricing visibility, and no automated booking across its store network. After deploying the Salesforce B2B Commerce Cloud platform, $10 million in revenue was transacted through the portal in the first 30 days, 2,000+ fleet operators logged in, and manual ordering was eliminated as the primary channel.
The platform architecture, combining a personalised B2B catalogue, real-time ERP integration, Mirakl schedule management, and Salesforce Scheduler fleet booking, is directly replicable across any manufacturer or fleet service provider whose enterprise buyers are still transacting through phone calls and emails.
Still Relying on Phone and Email Orders? Build a Self-Service B2B Commerce Experience That Scales with Your Business.
