Be it literature, sports, brands, and personalities, the world is full of comparisons. One such popular and exciting comparison is Microsoft Dynamics vs Salesforce. Both Salesforce and Microsoft Dynamics CRM are the two most popular CRM in the market packed with tremendous functionalities. These two top-tier companies are often considered as head-to-head competitors and make us wonder, which is the best amongst them.
In this article, we will discuss a detailed comparison of Microsoft Dynamics vs Salesforce so that you invest wisely and achieve utmost benefit.
Microsoft Dynamics CRM
Microsoft Dynamics CRM is a new-age Customer Relationship Management software that supports organizations in managing their customer database, engaging with customers, and resolving customer issues. Its Artificial intelligence and automated capabilities help with a better understanding of the customers.
A flexible and popular CRM that is known for increasing revenues, automated operations, and smart business decisions. It enables the sales team to access real-time information about customers and gain insights through reports and dashboards.
The Ultimate Battle: Microsoft Dynamics vs Salesforce
Although these two giants have so many common functionalities, they are not exactly the same. Below is a detailed description of the impeccable qualities of both these popular CRMs and their differences.
For any stand-alone CRM product, integrating with critical business applications is an important function to serve a business in a true sense. This makes Application integration a crucial and necessary capability.
Microsoft Dynamics CRM has features that seamlessly integrate with all Microsoft Products including, Office 365, Outlook Flow, and Power BI. It is easier to integrate with third-party software as it uses a standard data model.
Salesforce, on the other hand, has quite an impressive stack of applications through Salesforce AppExchange. The existing partner program allows businesses to have access to more custom solutions. Salesforce lets customers enjoy the perks of Microsoft features. The one thing that makes salesforce stand out is that it can be easily integrated with third-party applications to further expand capabilities.
Platform and Deployment Options
Salesforce is a cloud-based CRM solution and is a great option for businesses that are open to storing data on remote servers and using a browser and mobile-based applications. It helps companies to access information from any remote location.
Microsoft Dynamics 365 offers a host of deployment options. It can be deployed on-premises, in the cloud, or in a hybrid environment. Despite on-Premises options available, Microsoft has made a transition towards a cloud-first approach.
Both the software adapts to your evolving needs that make both of them more popular. Dynamics 365 gives you the flexibility to customize and extend your CRM platform. One can choose from a large variety of hosting options to achieve higher Flexibility.
Salesforce, being a cloud-based platform also provides you the leverage to customize and add features to your CRM as and when required.
Ease of Use
Salesforce has its own language called Apex and is developed to handle business and data and you get everything you need in one place.
Microsoft is also an easier option but more suitable for hardcore developers because of its code-based approach and requires experience and training and becomes difficult for a non-technical person to use it.
Microsoft AI tools are integrated with Dynamic 365 products providing intelligent sales prediction. These tools increase the speed and performance of the business.
On the other hand, Salesforce Einstein AI uses Artificial Intelligence to understand a company’s selling habits and suggests improvements. Einstein can also help in suggesting solutions to customer’s queries and can come up with the most effective strategies.
Choosing Between The Two Game-Changers
We know that the two CRMs (Microsoft dynamics vs Salesforce) are often compared with each other but neither of these two is any better than the other and are capable of fulfilling unique business objectives. Both offer extensive features and the ability to custom-build solutions. Choosing any CRM is the individual decision of any organization and should be based on the pre-existing business systems and investments.
Top Salesforce Development Company
If you want to learn more about the Salesforce CRM system, Ksolves is here to help. Leading from the front, Ksolves is a certified Salesforce partner with experienced Salesforce developers in India and the USA.
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